Insights Hub

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• Customer Satsisfaction Publication

  Five Top Tips for Successful Text Analytics

  Successfully unearthing text analytics insights does not need to be complicated. Read our five top tips to avoid the pitfalls and obtain actionable insights from unstructured text.

  01.02.16
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  Device Agnostic Publication

  Device Agnostic

  A growing number of respondents want to take surveys using a mobile device (smartphones, tablets and laptop) which means we need to stay ahead of the game in our development of device agnostic survey design.

  01.02.16
• Advertising Publication

  ASI:Connect - A communications pre-test designed for today's media landscape and creative challenges

  Great communications bring benefits to the brand in both the long and the short term. They do this by making brands more distinctive and attractive to consumers in the moments that matter. But, how do you know whether your communication is great or average?

  27.01.16
• Public opinion Publication

  Preparing for later life; working longer and saving more

  This research by Ipsos in partnership with the Social Market Foundation for the Joseph Rowntree Foundation explores people's attitudes and expectations about working longer and saving more for retirement and the barriers that prevent them from doing this.

  13.01.16
• Public opinion Publication

  Explaining Cameron's Comeback

  David Cameron's victory in the 2015 election was the most unexpected in a generation. The authors Sir Robert Worcester, Dr. Roger Mortimore, Paul Baines and Mark Gill, explain how it happened in their new book to be published on the 5 January 2016.

  04.01.16

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Market Research Publication

  Ipsos Research Highlights - December 2015

  In the December 2015 issue of Ipsos Research Highlights, we reveal the public's views of air strikes in Syria, our latest Perils of Perception study, and how social connections matter more as we age.

  22.12.15
• Public opinion Publication

  National Citizen Service 2014 Evaluation

  Ipsos was commissioned by the Cabinet Office to evaluate the spring, summer and autumn programmes of National Citizen Service (NCS) 2014.

  22.12.15
• Public opinion Publication

  National Citizen Service 2013 Evaluation - One Year On

  Ipsos was commissioned by the Cabinet Office to evaluate the summer and autumn programmes of National Citizen Service (NCS) 2013.

  22.12.15
• Consumers Publication

  Who's Killing Creativity Now?

  In the current media, brand and communications landscape, market research has long been accused of killing creativity. In this thought piece Ipsos Connect's Tara Beard-Knowland looks at the increasing tension between the need for personalisation versus data science.

  22.12.15
• Public opinion Publication

  The blame game? Women's views on generational strife and solidarity

  New research by Ipsos for Mumsnet shows that Baby Boomers are seen as having the best quality of life - but Generation X feel they have had many of the same advantages, only without the resentment.

  21.12.15
• Public opinion Publication

  Survey of Not for Profit Legal Advice Providers in England and Wales

  Ipsos were commissioned to undertake research into Not for Profit organisations providing legal advice in England and Wales.

  17.12.15