Insights Hub

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• Public opinion Publication

  Payday lending advertising research

  The Department of Business, Innovation and Skills (BIS) commissioned Ipsos to conduct qualitative research with a mix of participants who had considered using a payday loan and those who were payday lending customers.

  07.10.13
• Public opinion Publication

  Public Health England 2013 Stakeholder Research

  This report presents findings from an initial qualitative review of stakeholders' perceptions of Public Health England.

  04.10.13
• Consumers Publication

  Growing Up Digital

  In a world where Technology has an increasing influence on most people's life MediaCT investigates what effects this influence has on children.

  30.09.13
• Public opinion Publication

  Making Public Health Everybody's Business

  This short slidepack sets out a selection of Ipsos's public health research, focusing on areas of public health we expect those working at the local authority level will find particularly useful.

  30.09.13
• Market Research Publication

  The Patient Journey in High Resolution

  This Ipsos Healthcare white paper outlines a new approach to understanding the patient journey, illustrated by original research into the melanoma patient experience.

  25.09.13

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Public opinion Publication

  Research into drinking attitudes and behaviour

  This report offers a unique insight into the drinking attitudes and behaviour of Drinkaware's three main target audiences: Young Adults aged 18-24; Adults aged 25-44; and Young people aged 11-17 and their parents.

  24.09.13
• Consumers Publication

  Nurturing Great Creative - why it matters

  In a fiercely competitive market, advertising magic can make the difference between success and failure. Find out how research at the early stages of campaign development can help underpin a creative brief.

  24.09.13
• Market Research Publication

  Connecting with People - Trends in Advertising

  This piece of work looks at the key trends that will shape the advertising industry in the next few years; from native advertising to the rise of the connected TV and wearable technology.

  18.09.13
• Market Research Publication

  Redefining Gender - the Changing Role of Women at work, home and as consumers

  This piece of work provides an overview of the changes in women's role in the workplace and within the home, highlighting existing challenges and what is being done to close the gender gap. The report also includes a section on marketing and digital, looking at what brands need to do to successfully target today's woman.

  16.09.13
• Market Research Publication

  Forging a New Frontier - Trends in Financial Services

  This report focuses on personal finance, looking at the growth of the sector in BRIC markets, changing attitudes towards debt, rise of P2P lending, the impact of the latest tech innovations on banking and how financial services providers can regain consumers' trust in the West.

  16.09.13
• Market Research Publication

  Driving to the Future: Trends in the Automotive Industry

  This report shows how consumer purchase decision and driving experience is changing and what that means for auto manufacturers.

  16.09.13