Insights Hub

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• Reputation Publication

  Reputation Council Insight & Ideas May 2012

  This edition includes views from senior communications
  professionals from Latin America, giving the Reputation Council a more global perspective.

  28.05.12
• Public opinion Publication

  The way we live now

  New research for Ipsos for RIBA reveals the extreme measures some Brits take to squeeze into their homes and highlights what people really want and need from their homes.

  16.05.12
• Consumers Publication

  Probability Modelling

  In this latest Bite Sized White Paper, Trevor Sharot from Ipsos MediaCT explores the origins of probability Modelling and its applications in media research today.

  04.05.12
• Public opinion Publication

  Non-compliance with the National Minimum Wage in Newham

  The London Borough of Newham contracted Ipsos and Community Links to conduct research to develop a greater understanding of how working in the informal economy impacts on the lives of those paid below the National Minimum Wage.

  01.05.12
• Public opinion Publication

  The British Public: Tree Huggers or Gas Guzzlers

  The presentation provided an overview of the public's engagement with the natural environment.

  01.05.12

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Consumers Publication

  The Youth of Today

  Researching younger age groups has never been easy. How can we continue to engage young people in market research?

  30.03.12
• Market Research Publication

  [sp]innovation & the art of wheel reinvention

  How much of what we class as innovation is a product or service that is genuinely new and transformational? Or is innovation more a matter of identifying a marketable consumer need and generating effective 'spin'?

  23.03.12
• Public opinion Publication

  After Fukushima

  A year on from the Tohoku earthquake and tsunami which created a succession of failures in the Fukushima I Nuclear Power Plant in Japan, Ipsos has brought together a pamphlet of its latest thinking on public attitudes to energy policy around the globe.

  10.03.12
• Public opinion Publication

  Are you being served?

  The LGA and the London Councils Self Improvement Board commissioned Ipsos to undertake this review to help develop a set of questions and accompanying guidance that councils can choose to use in their own local surveys. This document outlines the findings of our review.

  08.03.12
• Reputation Publication

  Thinking Reputation - February 2012

  The latest news, views and updates on our latest research findings from the Ipsos Reputation Centre.

  05.03.12
• Consumers Publication

  Social Media Insights

  The rise of Social Media has led to a fundamental change in the way brands communicate with consumers. It is no longer a one-way exchange but a dialogue, in which the power of the consumer must be respected, and appropriately managed.

  28.02.12