Insights Hub

All content

• Consumers Publication

  The Youth of Today

  Researching younger age groups has never been easy. How can we continue to engage young people in market research?

  30.03.12
• Market Research Publication

  [sp]innovation & the art of wheel reinvention

  How much of what we class as innovation is a product or service that is genuinely new and transformational? Or is innovation more a matter of identifying a marketable consumer need and generating effective 'spin'?

  23.03.12
• Public opinion Publication

  After Fukushima

  A year on from the Tohoku earthquake and tsunami which created a succession of failures in the Fukushima I Nuclear Power Plant in Japan, Ipsos has brought together a pamphlet of its latest thinking on public attitudes to energy policy around the globe.

  10.03.12
• Public opinion Publication

  Are you being served?

  The LGA and the London Councils Self Improvement Board commissioned Ipsos to undertake this review to help develop a set of questions and accompanying guidance that councils can choose to use in their own local surveys. This document outlines the findings of our review.

  08.03.12
• Reputation Publication

  Thinking Reputation - February 2012

  The latest news, views and updates on our latest research findings from the Ipsos Reputation Centre.

  05.03.12

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Consumers Publication

  Social Media Insights

  The rise of Social Media has led to a fundamental change in the way brands communicate with consumers. It is no longer a one-way exchange but a dialogue, in which the power of the consumer must be respected, and appropriately managed.

  28.02.12
• Public opinion Publication

  Acceptable Behaviour?

  How governments try to shape the behaviours of their citizens is something that has been much discussed over the past few years. Our report, with a foreword from David Halpern, Director of the Behavioural Insights Team at the Cabinet Office, brings together our latest international research on this subject.

  27.02.12
• Consumers Publication

  3D Movies at the Cinema

  Some industry commentators have begun to question the value of the 3D experience and its potential longevity. Should UK distributors be concerned about the appetite for 3D and what can they do to maximise the opportunity it brings in 2012 and beyond?

  15.02.12
• Public opinion Publication

  More than a million

  On behalf of Macmillan Cancer Support, Ipsos has conducted a survey of people in the UK who look after someone with cancer.

  03.02.12
• Public opinion Publication

  Protecting audiences in a converged world

  Ofcom commissioned Ipsos to conduct new audience research to understand attitudes towards content regulation; and how far, and in what ways, the public expects it should be protected in a world where content can be accessed in such a broad range of ways.

  24.01.12
• Public opinion Publication

  Envisioning the library of the future

  Envisioning the library of the future is a major research project undertaken by the Arts Council in 2012/13 that will help to understand the future for libraries, and how they can be developed.

  02.01.12