Insights Hub

Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Data Labs: Putting science at the heart of data

Data Labs: Putting science at the heart of data

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Be Distinctive Britain

Be Distinctive Britain

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All content

  • Public opinion Publication

    Experiment Earth?

    A public dialogue conducted for the Natural Environment Research Council (NERC) on geoengineering - technologies that involve the deliberate and large scale manipulation of the Earth's climate system to reduce the extent and impact of climate change.
  • Market Research Publication

    Food and Beverages Rival Vitamins and Supplements for Consumer Interest in Health & Wellness Products

    Consumer interest in food and beverages that offer better digestive health, increased energy, weight loss, and healthy blood sugar levels is greater than or similar to interest in vitamins and supplements that provide the same health and wellness benefits. This is the latest finding from a global study conducted by Ipsos Marketing, Consumer Goods.
  • Achieving Transformational Leadership

    According to recent media coverage, there is a 'crisis' in the public sector's leadership and management capability. Is this fair criticism or are all public sector organisations being 'tarred with the same brush?' In Ipsos's experience, it's not all bad news.
  • Public opinion Publication

    Youth Aspirations in London

    London Councils commissioned Ipsos to undertake qualitative and quantitative research with Key Stage 4 pupils (aged 14-16) to investigate aspirations in young people. The research finds that most young people are optimistic about their future; more than four in five (82%) pupils say that they feel positive about their future after Year 11.
  • Consumers Publication

    The Rise and Rise of Digital Music

    This Thought Piece explores how the music industry brought about this change, whether it spells an end to piracy and its impact on the physical retailer. Furthermore what, if any, lessons can other providers of digital content learn from the experience of the music sector?
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Public opinion Publication

    Public trust and confidence in charities

    A recent survey conducted by Ipsos on behalf of the Charity Commission finds that although overall trust and confidence in charities remains in line with 2008, the proportion of people reporting high levels of trust and confidence in charities has increased from 36% to 41%.
  • Reputation Publication

    Reputation Council Insight and Ideas June 2010

    The Reputation Council's mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing an expert view on key trends, issues and events in the wider world.
  • Market Research Publication

    Disruptive Markets - Navigating the Future

    Ipsos: Summer Business Review: A look across Ipsos research in first half of 2010.
  • Public opinion Publication

    Understanding Society - Summer 2010

    The newsletter deals with key themes - public opinion on the role of government and the Big Society, how to deliver more for less through innovation, more involvemnet from charities and individual behaviour change, and how we engage the public in these difficult decisions.
  • Public opinion Publication

    Tough Decisions

    This briefing draws on the lessons we have learned from designing and delivering research and consultation exercises to help clients set budgetary priorities.
  • Market Research Publication

    United Breaks Guitars - The Rise of the Prosumer

    The paper, entitled "United Break Guitars: The Rise of the Pro-Sumer", focused on drawing learnings from the consumer world into that of the pharmaceutical industry and in particular how the advent of Web 2.0 has provided consumers and patients (who in reality is the same person) with a much wider platform to collect and also disseminate information.