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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Reputation Publication

    Reputation Council Insight and Ideas Autumn 2009

    Ipsos's Reputation Centre has assembled some of Europe's most senior corporate communicators to
    form the Reputation Council. As one of its members, you will appreciate that collectively the Council brings
    unparalleled levels of communications expertise, and through our regular feedback sessions you provide
    us with insight on a wide range of reputation issues both within the corporate environment and in the wider
    world.
  • Consumers Publication

    Moving towards a legal digital film market

    This thought piece considers the twin
    challenges faced by the film industry in needing to cut off illegal file sharing sites, whilst developing compelling official digital models to act as credible alternatives to
    pirate sites.
  • Public opinion Publication

    People, Perceptions and Place

    This report helps local public services and partnerships better understand what factors affect key outcomes such as satisfaction with quality of life, community cohesion, feelings of influence and ratings of local services.
  • Customer Satsisfaction Publication

    The Impact of the Economic Recession on HR

    Talent 2 and Ipsos recently joined forces to survey senior HR professionals about how the global recession is affecting their organisations and their people management strategies and practices.
  • Public opinion Publication

    AHIPP Survey

    The Association of Home Information Pack Providers (AHIPP) commissioned Ipsos to conduct an online survey amongst its member's customers.

  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Consumers Publication

    You turn if you want to

    There is something peculiarly British about a relaunch. It may well be because as a nation we are increasingly (and proudly) fickle, one minute booing the thing we will then fast-track to sainthood - witness the tabloid press and the Great British
    Public over Michael Jackson or Princess Diana.
  • Consumers Publication

    For Four Too

    Jamie Robertson, sponsorship expert at Ipsos, on the fight for the top 4 Premier Football League places and the ramifications for their sponsors.
  • Reputation Publication

    Can You Hear Me

    Corporate reputation should be an integral part of your marketing strategy - ignore it and your brand voice runs the risk of not being heard.
  • Consumers Publication

    Social Grade

    There are several demographic classification systems used in market research. A well established system, as well as the most widely known and used, is that of social grading, derived from the British National Readership Survey (NRS).
  • Public opinion Publication

    The Congestion Challenge

    The Congestion Challenge: A new Ipsos report for the RAC Foundation, provides findings from a survey of public attitudes towards car use and congestion. The report highlights the current and future challenges faced by policy makers and politicians in tackling congestion.
  • Reputation Publication

    core Summer 09 - Reputation Centre News Round-up

    It has been a busy few months in the Reputation Centre.
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