Insights Hub

All content

• Consumers Publication

  Real Trends Flyer

  Real Trends is an innovative new service to understand how British society is changing and advise our clients on what this means for them.

  01.10.08
• Consumers Publication

  Thoughtpiece - Is Research Keeping up with Technology?

  How research is adapting to the multi-platform era of media fragmentation.

  01.10.08
• Consumers Publication

  Horizon Flyer

  An introduction to Ipsos's futures research, involving "Horizon Scanning". This is collecting, patterning and analysing a wealth of observational data about the world. This process helps us to identify trends and drivers of change that could shape the future of our clients' business.

  01.10.08
• Public opinion Publication

  Digital Inclusion Report for UK Online Centres

  More than 150 UK online centres were involved in delivering the 20 Social Impact Demonstrator projects, which ran for up to fifteen months from January 2007 to March 2008. All the projects collected data about their visitors and programmes, using a research structure designed by Ipsos.
  
  This report brings together those research findings with qualitative evidence from each project, and some more in-depth insights into the findings and experiences of individual projects.

  01.10.08
• Consumers Publication

  Thoughtpiece - Response Rates

  Strategies to maximise response rates to market research surveys taking into account the survey universe and method of data collection.

  01.09.08

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Consumers Publication

  Multiplayer Paper

  A study of multi-play services of internet, landline, mobile and digital TV to understand the success criteria for suppliers.

  01.09.08
• Public opinion Publication

  The London 2012 Olympic Games and Paralympic Games

  A set of strategic objectives has been drawn up and agreed across Government to enable the UK to host an inspirational, safe and inclusive London 2012 Olympic Games & Paralympic Games, and to deliver a sustainable legacy for London and the UK.

  30.08.08
• Consumers Publication

  Selling the D word

  This study supported Channel 4's BritDoc festival by investigating attitudes towards UK documentaries.

  01.08.08
• Public opinion Publication

  A New Reality: government and the IPOD generation

  This report suggests some ways that politics can connect up with IPODs. It draws on the latest research into young people's attitudes in general and into successful consumer relationships, including branding. While IPODs do want a new relationship with government, different from the status quo, the good news is that we can learn from the relationships which are already working in other areas of their lives.

  01.08.08
• Public opinion Publication

  Searching for the impact of empowerment

  This report outlines findings from an Ipsos Social Research Institute study that attempts to assess the impact of empowerment on key outcomes.

  01.08.08
• Public opinion Publication

  Frontiers of performance in the NHS II

  In 2004, Ipsos published our first Frontiers of Performance in the NHS, exploring what was driving patient perception, and identifying key local factors that had very significant effects on patient perception. This report brings this work up to date, and raises a number of key questions.

  01.07.08