Insights Hub

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• Public opinion Publication

  The Ipsos Global @dvisor

  Key topics covered in this analysis include world citizen's attitudes on economic confidence, trade and regulation, trust of business, their most worrying issues and a unique segmentation on globalization and control.

  01.04.09
• Consumers Publication

  Nostalgic for nostalgia

  Nostalgia comes back successfully in 2009 advertising campaigns

  10.03.09
• Consumers Publication

  Thoughtpiece - What Price A Song?

  Understanding the behaviours and attitudes of people who download music illegally.

  01.03.09
• Consumers Publication

  Thought Piece - The On Demand Market

  The multichannel TV homes universe has grown from 29% at the end of 2000 (Ipsos MediaCT's Technology Tracker), to over 88% of homes (Ofcom Q3 2008).

  12.02.09
• Public opinion Publication

  Top Tips For Your Website

  Did you know that Internet users take less than a minute to decide whether they trust your website and its content?
  And the look of your homepage will help them determine whether they view your organisation as professional, friendly or unorganised.

  01.02.09

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Market Research Publication

  In Perspective 2008/09

  What does the future hold? This Ipsos report looks back at Britain in 2008 and ahead to Britain in 2009.

  01.02.09
• Consumers Publication

  Thoughtpiece - Early Adopters

  An explanation of why early adopters of new technologies are a valuable target group for advertisers and therefore a niche group for market researchers to target.

  01.01.09
• Customer Satsisfaction Publication

  Common Sense in a Changing World

  Change is vital for organisations to survive and grow: external factors such as globalisation, the economic climate and new government legislation all demonstrate this requirement. Ipsos undertakes a vast amount of employee research on behalf of organisations going through significant change.

  13.12.08
• Customer Satsisfaction Publication

  Engaging Employees through Corporate Responsibility

  Companies must understand the impact corporate responsibility has on a most valuable asset - their employees (both existing and potential). Ipsos undertakes a vast amount of research on behalf of organisations, examining the impact CR / CSR has on different stakeholder groups, including employees.

  04.12.08
• Market Research Publication

  Retail Checkout Flyer

  An introduction to Ipsos retail and shopper team's methods to address pre-lauch issues.

  01.12.08
• Consumers Publication

  Digital delivers

  In the past year, Ipsos ASI has evaluated over 100
  digital communications using Ipsos ASI's holistic
  360 tools. What have we learned in that time?
  And what questions should you as a marketer
  ask yourself when assessing your digital and
  online advertising strategies?

  17.11.08