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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Public opinion Publication

    Ingredients for Community Engagement

    The report examine different approaches to engagement being used and assesses what works and under which circumstances and to identify transferable features, or ingredients, that can be applied to different policy developments/areas.
  • Public opinion Publication

    Five-Year Report: An analysis of Youth Survey Data

    Read our latest work for the Youth Justice board. We have conducted Youth Surveys for the Youth Justice Board for England and Wales (YJB) since 1999. The overall aim of the research has been to examine the experiences of crime, of both offenders and victims, among 11- 16-year-old young people in mainstream education.
  • Public opinion Publication

    Communicating Poverty

    The Joseph Rowntree Foundation's Public Interest in Poverty Issues programme (PiPi) aims to secure and strengthen public support for alleviating poverty in the UK. This research project informed the programme through two stages of qualitative research. The first involved an evaluation of existing public attitudes to UK poverty, and the second employed a more creative approach to identify messages which might resonate with the public on the issue and thereby generate a more favourable climate of opinion for anti-poverty policies.
  • Public opinion Publication

    The Reputation Of Business In Westminster

    This report brings together thirty years of research among this key audience and covers MPs' attitudes towards business and the political and economic landscape in which business operates. Specifically:

    The issues MPs are contacted about most frequently by individuals

    MPs' economic outlook and how their views compare with other audiences

    How MPs' concerns for business and industry have changed since the late 1970s

    MPs' views on whether business is meeting its social and environmental responsibilities

    The factors MPs take into account when judging companies
    The lessons we have learnt from analysing the reputation of individual companies

    Individual MPs singled out as most impressive by their peers
  • Public opinion Publication

    Leading the Pack: Frontiers of Performance in Transport

    This report examines the data collected in the 2003/4 Best Value Performance Indicator surveys (BVPIs) for the impact of place on perceptions of transport services, drawing on 2001 Census and other secondary sources to provide context.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Reputation Publication

    Local Government Reputation Campaign

    Local government plays a huge role in people's lives and, according to the Treasury, is the most efficient part of the public sector making 1632.6m a day in savings. So why is it that public satisfaction of council services is improving, but the public perception of councils is not?
  • Public opinion Publication

    A New British Model?

    There is increasing interest in comparing the different approaches to balancing economic and social welfare priorities across countries in Europe and beyond. This has led to new models that have attempted to explain and classify the current government's approach in Britain. For example, Will Hutton has talked about the "social democratising" of the Anglo-Saxon model, and last year Nick Pearce (Director of ippr) and colleagues outlined the "Anglo-Social Model". This describes the approach as an attempt to combine the economic performance and flexibility of liberal welfare states with the social protection and equality of Scandinavian countries.
  • Public opinion Publication

    Frontiers of Performance in Housing

    Frontiers of Performance in Housing, an analysis of the wealth of survey data that emerged from the last round of Best Value Performance Indicator (BVPI) surveys which local authorities undertook to measure customer satisfaction with the range of services they provide. This report looks at the tenant surveys, and puts the data in context in a way that, to our knowledge, has not been done before.
  • Public opinion Publication

    Who Do You Believe? Trust In Government Information

    A new report from MORI shows it is wrong to talk about a new crisis of trust in government and politicians are as distrusted as they always have been. However, "Who do you believe? Trust in government information" does reveal a serious decline in certain aspects of trust.
  • Public opinion Publication

    Physical Capital: Liveability in 2005

    In 2002, MORI Social Research Institute published our first report on Liveability, called "The Rising Prominence of Liveability - Are we condemned to a life of grime". Three years on, we revisit a subject area that has grown in importance to policy makers in key government departments. Our analysis is telling, and indeed, encouraging. Local government has woken up to its problems on the central Liveability issues and people are starting to notice changes on the ground.
  • Public opinion Publication

    Liveability - Where Are We Now?

    Bobby Duffy Presentation on Liveability and Social Capital