Luxury, generation Z, the war in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Ipsos’ Energy and Environment team took to the Kingsmead Estate with Tree Musketeers and the Hackney Local Authority to protect nature in a small, but personal way.
A new report by Ipsos takes an in-depth look at the extent to which Generation Z exists in the UK, the challenges this cohort faces and how their behaviours and values may differ from generations who have come before.
Pulse Check
Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.
This episode unpicks Understanding Society, featuring Keiran Pedley, Trinh Tu and Alex Bogan discussing the cost of living, reaching the Net Zero target and how this impacts our nation’s health.
Anita Jeffreson looks at results from the NHS Maternity Survey 2022, run by Ipsos on behalf of the Care Quality Commission, to see what the data tells us about experiences of maternity services.
Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.
Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
The following provides a summary write-up of a panel session that Ipsos chaired at the Anthropy event held at The Eden Project at the beginning of November 2022. This provides an overview of the key points that were discussed and the main take-outs from the discussion.
Are there grounds for optimism about Britain’s youngest generation, and what might this mean for government and labour market? Data suggests that despite the pandemic, inflation, and war, the British public’s optimism for today’s youth has risen gently. Generational analysis suggests the youngest cohort, Generation Z, feels a little less pessimistic about their economic situation compared with Millennials when they were a similar age. But are they really a more optimistic group or just a reversion to the mean after the Millennials’ tough experience entering adulthood in the shadow of the 2008 economic crash?