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• Consumers Publication

  Communicating your brand purpose - Why you should not believe everything people say

  Many of the world's largest companies have embraced the concept of Brand Purpose and are orientating their brands around it. But how much are consumers actually influenced by a brand having a clear purpose that focuses on the wider world and does this affect their likelihood to buy a product? In this paper Jon Harper and Marcus Reidy from Ipsos Connect explore both whether brand purpose affects consumers' opinion of a brand and whether a positive reaction increases their likelihood to buy.

  17.04.15
• Politics Survey

  UKIP is the party the public least like to see influence a government, the SNP is second

  In this month's Political Monitor, Ipsos asked the public which parties they'd least like to see having influence over the government in the event of a hung parliament.

  17.04.15
• Politics Survey

  The Political Triangle 1987-2013

  Relative importance to voters of policies, leaders and party as a whole

  17.04.15
• Politics Survey

  Conservatives and Labour still close in the polls

  With the opening weeks of the election campaign behind us, Ipsos's Political Monitor finds the Conservatives and Labour still fighting it out in the race for Number 10.

  16.04.15
• Politics Survey

  How much do companies listen to NGOs?

  NGOs believe their relationship with companies is crucial and their influence will only grow as CSR becomes more deeply embedded in company behaviour.  Ilana Tyler-Rubinstein asks: do companies really pay attention to NGOs?

  15.04.15

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Market Research Publication

  Alcohol Purchasing - The Consumer Perspective Infographic

  Ipsos Marketing were approached by Off Licence News to create the consumer perspective for The Drinks Retailing Awards 2015. The research provided insight into consumer and shopper preferences and how this impacts on retailers in the alcohol sector.

  15.04.15
• Politics Survey

  Labour's Long-Term Decline in Scotland

  The origins of the Labour party's decline in Scotland and the parallel rise of the SNP go back much further than the Independence Referendum, writes Mark Diffley in the Huffington Post.

  15.04.15
• Science Survey

  What do MPs think of randomised controlled trials (RCTs)?

  A survey of MPs' attitudes has found unexpected support for using randomised controlled trials to test social policy. It also found tensions over fairness, and a preference for personal stories when talking to the public.

  13.04.15
• Housing Survey

  85% of election candidates think Britain is `not building enough homes'

  A new survey by Ipsos published today by Inside Housing ahead of the general election has found 79% of Prospective Parliamentary Candidates in marginal constituencies agree that there is a housing crisis in Britain.

  13.04.15
• Politics Survey

  Ipsos Election Briefing

  Ipsos's Election Briefing - held on 10 April 2015 - reveals the views of our elected (and unelected) politicians on how companies should act, industry favourability, lobbying, and the issues facing Britain today.

  10.04.15
• Politics Survey

  Election 2015: What clues are Scottish voters giving? Part Two

  Mark Diffley writes on the BBC website on the findings of part two of our Scottish General Election Priorities poll for BBC Scotland.

  08.04.15