Insights Hub

All content

• Consumers Publication

  Brand Purpose - Why brands need to be Superheroes

  It's not enough to be normal. Today's digitally driven world is often described as "the new normal" but to succeed today, brands need to be better than normal. They need to be Superheroes - in this paper Phil Shaw looks at how brands need to be driven by a clear Purpose, be a force for good and be fast & agile.

  26.02.15
• Investors Survey

  Ipsos Launches Ipsos Connect for Brand Communication, Advertising and Media Services

  Ipsos is pleased to announce the launch of Ipsos Connect, a global specialized business to coordinate Ipsos’ services in the domains of Brand Communication, Advertising and Media. Ipsos Connect amalgamates the legacy brands of Ipsos ASI and Ipsos MediaCT.

  26.02.15
• Public opinion Publication

  `Personal hooks' the key to tackling Scotland's digital divide

  Explaining how the internet is relevant to people's personal hobbies and interests is key to tackling Scotland's digital divide, according to a new report by the Carnegie UK Trust and Ipsos.

  25.02.15
• Politics Survey

  Where does the public stand on devolution?

  Matthew Bristow of Ipsos North blogs on attitudes towards devolution of powers to the English regions.

  25.02.15
• Housing Survey

  House price expectations cool for 2015

  The first wave of the Halifax Housing Market Confidence Tracker in 2015 shows three in five Britons (60%) expect the average UK property price to rise this year, down from 67% who said this in December 2014.

  25.02.15

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Public opinion Publication

  Social Listening Evaluation of the #BackClimateAction Tweetathon

  Ipsos conducted a social listening evaluation of a "Tweetathon" promoted jointly by the Departments for Energy and Climate Change (DECC) and Business, Innovation and Skills (BIS) on 25th November 2014.

  20.02.15
• Economy Survey

  Ipsos study for PayPal reveals drivers and barriers of mobile shopping around the world

  Research carried out by Ipsos for PayPal, which investigated the mobile shopping habits of more than 17,500 consumers in 22 countries, reveals insights on mobile shopping behaviour, barriers and growth markets.

  19.02.15
• Crime, Justice, Police Survey

  Evaluation of Shine Women's Mentoring Service

  An evaluation of a one-to-one mentoring service designed, in the long term, to reduce reoffending.

  19.02.15
• Consumer Behaviour Survey

  Consumers vote with their feet on corporate tax avoidance

  Ipsos's latest Sustainable Business Monitor finds that the public are prepared to take action against companies who don't behave responsibly, especially in the case of tax avoidance.

  18.02.15
• Consumer Behaviour Survey

  Captains of Industry continue to view a Conservative Government as good for business

  The new Ipsos Captains of Industry survey finds that 86% of Captains agree that the Government's policies will improve the state of the British economy, a markedly different picture from their attitudes to the last Labour government.

  17.02.15
• Consumer Behaviour Survey

  Captains of Industry believe honesty and integrity come first in business

  The new Ipsos Captains of Industry survey reveals that 81% of business leaders view honesty and integrity as an extremely important value when judging a company.

  16.02.15