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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • International Survey

    Traders and Intermediaries Panel research for HMRC in 2025

    Most traders and intermediaries traded both imports and exports in the past year, particularly with the EU. The majority operated in both directions (93% of intermediaries, 76% of self-declaring traders and 64% of non-declaring traders), while only small proportions traded solely in one direction.
  • Politics Survey

    Low support for electoral pacts among Britons

    New polling from Ipsos for Sky News, conducted from 20–24 February, explores public attitudes towards the idea of electoral pacts between different political parties, alongside attitudes towards the main political parties and their leaders.
  • Economy Survey

    Economic Crime Survey 2024

    Ipsos was commissioned by the Home Office to conduct a landmark study, comprehensively measuring incidence of fraud, corruption and money laundering in UK businesses (a global first).
  • Financial Services Publication

    SME Finance Monitor

    Independent, robust and respected data on access to finance amongst SMEs in the UK.
  • Healthcare Publication

    The Private Health Shift: How is the rise of private healthcare shaping the UK market?

    For pharmaceutical, MedTech and biotech (life science) companies in the UK, the strategic focus has traditionally been on public bodies like NHS trusts and NICE. However, a potentially significant shift is underway.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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