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Ipsos iris: Total understanding of UK online audiences

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Be Distinctive Britain

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  • an illustration of a plate with a single small fried egg on it on top of bills
    Food & Diet Publication

    Food insecurity: too much to stomach

    The price of food is up by 16.4% from last year – the largest uplift since the 1980s. Two in five (39%) are now worried about affording food next month. Shoppers are being savvier by switching supermarkets and buying essential ranges, but these are temporary fixes and unlikely to help everyone. The poorest households and those with children are being hit the hardest, as they are more likely to be skipping meals and suffering the health consequences. The government has already published the Food Strategy White Paper, but while policy proposals have been forward looking, is enough being done now?
  • An illustration of a purse being squeezed and reciepts popping out
    Economy Publication

    What is the real cost of the cost of living crisis?

    The cost of living crisis takes many forms. There’s the national crisis, the political crisis and the social crisis. In each case, social research has a vital role to play in exploring what rising prices mean for individuals and different groups, as we ultimately seek to answer: what is the real cost of the cost of living crisis?
  • An illustration of a pound coin biscuit crumbling over a cup of tea
    Economy Publication

    Interview with Mike Brewer, Chief Economist, Resolution Foundation

    Mike Brewer, Chief Economist and Deputy Chief Executive of the Resolution Foundation joins Gideon Skinner, UK Head of Political Research at Ipsos to analyse the cost of living crisis and the future of the economy. Mike and Gideon delve into the cost of living crisis and share their thoughts on how the cost of living crisis has impacted the UK economy, what future impacts we should expect, and what the government can do to boost the economy going forwards.
  • An illustration of the high cost of the living in rural living
    Scotland Publication

    Paying a price for rural living

    When the cost of energy, fuel, transport and goods go up it leads to specific challenges in rural areas, putting rural inequality into sharp focus. As such, there’s overwhelming concern about the rising cost of living among people living in the Highlands and Islands. Residents need to cope with increasing prices on top of existing additional costs on everyday life in the region. We explore why reliable and timely evidence on the impact of the cost of living crisis in different parts of the UK is fundamental for better policymaking.
  • Image of Trinh Tu
    Publication

    Foreword

    Welcome to the 2022 edition of Ipsos Understanding Society from Trinh Tu, Managing Director, Public Affairs.

  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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