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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Data Labs: Putting science at the heart of data

Data Labs: Putting science at the heart of data

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Be Distinctive Britain

Be Distinctive Britain

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  • Corporate Social Responsibility research for UNICEF

    New research for UNICEF by Ipsos shows more than two-thirds of UK businesses think responsibilities to children will become more important over the next five years.
  • Family Survey

    The key to a happy retirement? The person you're sharing it with

    Almost four in five (78%) older people are satisfied with their life nowadays, and personal relationships appear to be a key factor in determining how happy these later years will be.
  • Digital Survey

    Google eTowns Methodology

    There are around 2,000 towns in the UK. The first step of the research was to filter the number of towns using Google AdWords data and population size of towns within each to calculate which towns had the highest penetration of AdWords relative to population size.
  • Consumers Publication

    Is good digital advertising a fragment of your imagination?

    The main driver of ad effectiveness is creative quality, yet digital media planners spend much of their time optimising based on ad sizes, websites and frequency. How can we help advertisers best leverage the fastest growing medium?
  • Infographics Survey

    Twitter Turns 7

    As Twitter reaches its seventh birthday and with half of us in GB using social networks, the Ipsos Tech Tracker looks at whether the social network has grown big enough to attain a long life-span.
  • Family Survey

    Computer Literacy Survey for The Prince's Trust

    For the Prince's Trust, we surveyed 15-25-year-olds about their computer and internet related skills and how this has impacted their ability to find work.