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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Be Distinctive Britain

Be Distinctive Britain

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  • Family Survey

    Healthcare Key For Older Voters

    Healthcare is the key issue for pensioners, as for the electorate as a whole, in deciding which party to vote for at the forthcoming general election, according to a MORI survey for Help the Aged. Three in five 65+ year olds ranked it first, followed by pensions (56%) and law and order (53%).
  • Economy Survey

    Sarbanes-Oxley Section 404 — A Global Capital Market View

    In the wake of Enron and other high profile corporate scandals, the increasing impact of corporate regulation and governance is being felt worldwide. MORI recently conducted a study on behalf of PwC (PricewaterhouseCoopers) which examined how negative Section 404* disclosures from the Sarbanes-Oxley act are likely to affect analysts' and investors' perceptions of SEC-listed companies.
  • Employment Survey

    UK Management Style

    Only a third (34%) of UK employees view their manager as a role model, according to research by MORI on behalf of Investors In People. Among those who regard their boss as a role model, managers are much more likely to adopt inclusive methods such as consulting staff during decision making (85%), sharing information (82%) and developing ideas and plans (81%).
  • Politics Survey

    MORI Political Monitor March

    Q1 How would you vote if there were a General Election tomorrow? Which party are you most inclined to support?
    Base: 3,819 British adults, 18+
  • Politics Survey

    Digging Up Islwyn Man

    Recent general elections have thrown up shorthand terms to characterise the key voters of the minute, whose decisions are expected to decide the result and on whom the campaigning efforts will be most concentrated. In the 1980s, Margaret Thatcher won elections by successfully appealing to "Essex Man". More recently Worcester Woman and Mondeo Man have been the shorthand terms of choice.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Survey

    Will People Live Longer Than They Expect?

    Analysis of a MORI survey, conducted by the Centre for Risk and Insurance Studies at Nottingham University Business School, shows that, on average, people tend to underestimate how long they are likely to live. The analysis shows that people tend to underestimate the true figure (based on current official mortality figures produced by the Government Actuary's Department (GAD)) by over five years (4.62 years for men, 5.95 years for women).
  • War/Terrorism Survey

    Iraq War

    Two years on from the Iraq War, MORI's latest research shows that the number of people disapproving of the Prime Minister's handling of Iraq outweighs the number approving by more than two to one.
  • Politics Survey

    Voting And 'The Perception Gap'

    In the run-up to the general election, surveys of British opinion have been showing a "perception gap" over public services — a divergence between the personal experience people report and their views of the trend in the quality of services generally.
  • Trust In Official Statistics

    MORI's study for the Statistics Commission shows that key opinion formers believe the quality of UK official statistics is up with the best in the world. Much of the criticism of official statistics is seen as unwarranted — a result of the blame culture that exists in today's political climate, and the lack of trust in government generally.
  • Survey

    Action On Paedophile Websites

    The public is strongly in favour of monitoring or blocking access to child-abuse and paedophile websites. According to a MORI survey conducted for StreamShield, 90% of people would support the blocking of access to such websites — either voluntarily by Internet Service Providers (ISPs) or enforced by Government regulation.
  • Asian Nations Share British Concern For Animals

    Concern for the welfare and protection of animals is an issue felt strongly in Asian countries as well as here in Britain, according to a MORI survey.