Insights Hub

Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

Show more
Data Labs: Putting science at the heart of data

Data Labs: Putting science at the heart of data

Show more
Be Distinctive Britain

Be Distinctive Britain

Show more

All content

  • Sports Survey

    Landscapes In Britain

    A recent MORI survey reveals the pivotal role that the countryside plays in the life of the British public. The majority of British adults believe that being able to visit the countryside from time to time is important to their quality of life. For one in ten adults, visiting the countryside is not an optional extra, but is crucial to their quality of life.
  • Sports Survey

    Live Music In England And Wales

    MORI conducted a survey for the Live Music Forum, to establish just how much live music is performed in England and Wales, what issues affect the decision as to whether or not live music is staged, and what impact the new Licensing Act might have on live music performances.
  • Politics Survey

    MORI Political Monitor August - Topline Results

    Q1 How would you vote if there were a General Election tomorrow?
    IF UNDECIDED OR REFUSED AT Q1
    Q2 Which party are you most inclined to support?
  • Politics Survey

    MORI Political Monitor August

    MORI's latest Political Monitor, published in the Financial Times this week, underlines how the public's perception of the issues facing Britain has changed in recent years. Defence and foreign affairs are singled out as a priority by 38% — ahead of all the other issues — and contrasting starkly with the position three years ago. During the first eight months of 2001, we found an average of just 2-3% mentioning defence and foreign affairs as one of the big themes facing the country. (For analysis of the American's public's view of issues facing the US, visit Gallup).
  • Survey

    Lost Luggage Research

    Questions were placed on the MORI Telephone Omnibus. A nationally representative quota sample of 1,000 adults (aged 16 and over) was interviewed on the telephone throughout Great Britain by MORI between 21-23 May 2004.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

    Subscribe
Quick access by topics
  • Survey

    Out Of Town Shopping

    Research conducted by MORI for King Sturge, on behalf of The Accessible Retail and Shopping Park Investors Forum has found that the likelihood among consumers to visit out of town shopping facilities over town or city centres appears to be influenced by whether people drive and whether they have a car in their household. However the decision is also determined largely by the type of goods being purchased. The research was conducted to better understand the use of transport in relation to various types of shopping and non-shopping related journeys and to look at the behaviour and attitudes of consumers with regard to different retail offers.
  • Survey

    Out Of Town Shopping - Topline Results

    Q1a On average, how often, if at all, do you personally drive a car or light van nowadays?
    Q1b And, on average, how often, if at all, are you a passenger in a car or light van owned or driven by someone else, for example a friend, relative or an other member of your household?
  • Politics Survey

    The Quality Of Scotland

    1,006 interviews conducted by telephone across Scotland with adults based 18+. Interviews conducted on 8-15 June 2004. Data weighted to match the profile of the population.
  • Family Survey

    Young Adults 'Prefer Laptops'

    Young people aged between 15-24 would rather have a laptop than desktop computer at home, according to research by MORI. The survey, for Packard Bell, shows three in five people in that age group (59%) agree that they would prefer a laptop over a desktop PC at home.
  • Politics Survey

    Scottish Household Survey Annual Report

    Conducted since 1999, jointly by MORI Scotland and TNS, the survey is the largest social policy research study conducted in Scotland.
  • Politics Survey

    State of Britain in 2004

    New research for the Financial Times shows the mountain the Conservative party and its leader Michael Howard has to climb before the next general election. Most people do not believe there would be better public services and lower taxes under a future Conservative government, with just in five people (21%) thinking public services would improve and 15% thinking taxes would be lower. A third (32%) believes Tony Blair would make the best Prime Minister, compared to a fifth (21%) who pick Howard.