Insights Hub

Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

Show more
Data Labs: Putting science at the heart of data

Data Labs: Putting science at the heart of data

Show more
Be Distinctive Britain

Be Distinctive Britain

Show more

All content

  • Politics Survey

    We'll Support War In Iraq, If ...

    A MORI poll, conducted for ITV News on 24-25 September, found one of the most remarkable switches of public opinion that MORI has ever measured. When asked whether Britain should stand 'shoulder to shoulder' with America without UN sanctions, seven people in ten said 'no', but with UN behind the war in Iraq, seven in ten said 'yes', nearly a 50% 'swing' of the British adult population. (With that kind of swing, the Tories would have the biggest majority in the past century at the next election!) Even with the potential for 'many British casualties', a plurality of the British public support Britain joining any American-led military action against Iraq by a margin of 49% to 40%.
  • Public Health Survey

    Women See Family History Not Old Age As Greatest Breast Cancer Risk

    Over three-quarters (77%) of British women recognise family history of breast cancer as a major determining factor for developing Breast Cancer, but worryingly, only thirteen per cent correctly identify old age as something that puts women at most risk.
  • Sports Survey

    Return Of The Parthenon Marbles

    Two-fifths of British adults (40%) say they would vote in a referendum for the Elgin/Parthenon Marbles to be returned to Greece and 16% say they would vote to keep them in Britain...
  • Family Survey

    UK Attitudes To Adoption

    More Support Than Oppose Gay Adoption
  • British Back Protection For Elephants

    MORE than nine in 10 people in the UK (93%) believe the British Government should support a policy of protection for elephants from poaching in Africa, according to new research by the MORI Social Research Institute.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

    Subscribe
Quick access by topics
  • Public Health Survey

    Attitudes To Heart Attacks & Strokes

    Awareness among people aged 35 or more of the risks of having a heart attack or stroke is patchy, according to research by MORI. Some of the people most at risk are not concerned at the thought of suffering either.
  • Employment Survey

    Collaborative Trading Is Key To Sell-Side Service Improvement

    Sell-side organisations that invest in technology to promote collaborative working can achieve increased responsiveness to clients and service improvement, according to a new survey by MORI.
  • Sports Survey

    State of the Football Nation

    The F.A. has published MORI's 'State of the Nation' survey of English football. The survey is the largest of its kind ever undertaken in this country, exploring the key issues facing the sport in 2002 and how they might be addressed.
  • Politics Survey

    Low Satisfaction With Blair May Still Be Good Enough

    More of the public are worrying about the possibility of nuclear war than at any time since the fall of the Berlin Wall, according to the latest MORI Political Monitor. Almost one in ten, 9%, of the public interviewed - in the survey conducted the weekend before last, just at the start of the Conference season - names nuclear war, nuclear weapons or disarmament as one of the most important issues facing the country; the last time the figure reached even 5% was in April 1990. Taken with the rise in concern about "defence/foreign affairs", named by 23% of the public as "single most important issue" (top of the list) and by 34% as one of the most important issues (second place, behind the NHS), it is plain that the continuing Iraq crisis is high on the public agenda.
  • Science Survey

    Backing For In-car Speed Alarm

    A majority of people say they would welcome a speed warning device on their car dashboard as a way to improve road safety, according to research by MORI. The survey, commissioned by the FIA Foundation shows seven in 10 (70%) people would support an audible in-car warning or a dashboard display that alerts them to the legal speed limit on residential roads and on trunk roads in built-up areas.
  • Politics Survey

    Trusting The Politicians

    The publication of the Prime Minister's dossier on Iraq seems to have had little effect in swinging public opinion according to our poll for ITV News.