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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Data Labs: Putting science at the heart of data

Data Labs: Putting science at the heart of data

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Be Distinctive Britain

Be Distinctive Britain

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  • Politics Survey

    Elections Yet To Come

    At the end of last month, the Electoral Commission published "The Shape of Elections to Come", its strategic evaluation report on the experimental methods of voting used in this year's local elections. An important part of the evaluation which fed into the Commission's report was a programme of public opinion research, conducted by MORI, including both quantitative surveys and qualitative research (focus groups).
  • Politics Survey

    Scots Support Increase In Windfarms

    People in Scotland who live in close proximity (up to 20km) to a windfarm show substantially more support for than opposition to them. New research by MORI Scotland for the Scottish Executive shows more than half (54%) would support increasing the number of turbines at their local windfarm by half. Four in five (82%) would support windfarms taking a greater role in the generating of electricity in Scotland over the next 15 years.
  • Environment Survey

    Public Confusion on Chemicals

    No single source is trusted by a majority of the British public to tell the truth about the risks of chemicals in household goods used in society, according to a survey by the MORI Social Research Institute for the Scientific Alliance.
  • War/Terrorism Survey

    Post-War Iraq / Trust In Blair And The BBC

    War in Iraq, Trust in Blair and the BBC
  • War/Terrorism Survey

    Trust In Blair And The BBC

    Public approval of Tony Blair's handling of the situation in Iraq has fallen in recent months with net approval ratings of -23%. Blair's Baghdad bounce was short-lived and his approval ratings are similar to those recorded by MORI just before the conflict started (-24% in 14-16 March 2003). Trust in the Prime Minister has also fallen, and he is regarded as less trustworthy than the BBC.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Politics Survey

    MORI Political Monitor - Political Attitudes in Great Britain

    MORI interviewed a representative quota sample of 1,940 adults aged 18+ at 192 sampling points across Great Britain. Interviews were conducted face-to-face on 17 – 22 July 2003. Data are weighted to match the profile of the population.
  • Politics Survey

    MORI Political Monitor - Political Attitudes in Great Britain

    The Conservatives are now ahead of Labour in voting intentions (38% to 35%) based on all those who say they are "absolutely certain to vote". This is five points up for the Tories since the last General Election.
  • Politics Survey

    New Ways To Vote

    New methods of voting have received a broadly positive response from the public, according to new research from the MORI Social Research Institute. The survey, on behalf of The Electoral Commission, exams the public's response to the new methods of voting used in the 2003 local elections.
  • Politics Survey

    How High Is Up?

    There were two psychologists who met on the street and passed a few words. 'How's your wife?', asked one. 'Compared to what?' queried the other, illustrating the point that images can't be compared in a vacuum.
  • Science Survey

    Knowledge Of WiFi Hotspots

    Research by MORI amongst home PC users shows seven in 10 are unable to identify a 'WiFi hotspot' from a given list of definitions.
  • Environment Survey

    'Green Choice' Is Still A Middle Class Affair

    Recent MORI qualitative research, conducted for the National Consumer Council (NCC) has found that being environmentally friendly is much more accessible for the middle classes. Yet, people on the lowest incomes are just as willing as the better off to use more sustainable goods and services.