Insights Hub

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• Europe Survey

  Attitudes to Europe in Great Britain

  How would you vote if there were a General Election tomorrow?
  (If undecided or refused at Q1)
  Which party are you most inclined to support?

  30.11.97
• Politics Survey

  Political Attitudes in Great Britain for November 1997

  Research study conducted for The Times Newspaper
  MORI interviewed a representative quota sample of 1,879 adults aged 18+ at 170 sampling points across Great Britain between 21-24 November 1997.

  27.11.97
• Survey

  British Public Divided on the Role of Technology?

  The British public is becoming increasingly concerned about the role of technology in society, according to the 1997 MORI
  Socioconsult study, a socio-cultural monitor which interprets people's values and attitudes in the context of social change.

  01.11.97
• Cultural Insights Survey

  Christmas Procrastination

  Consumers are expected to spend an average of £400 this Christmas with 11% expecting to spend more than £1000.
  Sixty one per cent will pay for Christmas from their regular income and 28% will dip into their savings.

  01.11.97
• Trust in Professions Survey

  Richard Branson Nominated Britain's Most Impressive Industrialist

  Richard Branson has succeeded in toppling his long-time rival, Sir Colin Marshall, Chairman of British Airways, as Britain's most impressive industrialist. He comes first in the 1997 MORI's annual survey of Britain's Captains of Industry, nominated spontaneously by 25 per cent of his peers.

  01.11.97

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Survey

  Century XX1 - Devolution In The English Regions: Vision For The Future

  A recent MORI poll of Londoners was commissioned by Granada for a TV debate on the future
  of the English regions following devolution in Scotland and Wales.

  01.11.97
• Economy Survey

  West End Theatre - A Billion Pound Industry

  A MORI survey of the West End theatre industry has revealed "Theatreland" as an economic powerhouse bolstering the UK economy with thousands of jobs, millions of pounds of tourist and industry spending, creating significant tax yields and a major balance of payments surplus.

  01.11.97
• Family Survey

  A Study Of The Family In Today's Society

  The Family in the 1990s

  01.11.97
• Politics Survey

  Political Attitudes in Great Britain for October 1997

  Research study conducted for The Times Newspaper - published 30 October 1997
  MORI interviewed a representative quota sample of 1,772 adults aged 18+ at 166 sampling points across Great Britain between 24-27 October 1997.

  31.10.97
• Politics Survey

  Political Attitudes in Great Britain for September 1997

  Data on satisfaction with party leaders, economic optimism, issues facing Britain, voting intention.

  03.10.97
• Politics Survey

  The Power of Public Opinion: Princess Diana: 1961-1997

  The power of public opinion was vividly demonstrated recently in Britain by an event which grabbed the attention of the entire world. Princess Diana, an icon of our time with probably the highest awareness level of anyone in the world, was killed in a car crash and at the age of 36, struck down in the prime of life. Her life was measured in the thousands of extra copies of magazines and newspapers in every language published, when she was the cover picture. Her death became a world-wide public event, with millions who had never met her feeling a personal bereavement.

  03.10.97