Insights Hub

All content

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  Customer Experience Publication

  Get Fair or Fail: Why Fairness is Key to Business Success

  Acknowledgement of customer experience (CX) as a driver of business performance is at an all-time high, with most companies making significant investments to meet their customers’ needs. But for many the question remains; how do you choose which customers or situations to prioritise?

  29.01.18
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  Communities Publication

  How to avoid an #epicfail

  For brands to better leverage the increasingly connected world of social media, we’ve created a safe environment to test out ideas, concepts and campaigns. Welcome to Ipsos Digital Communities.

  29.01.18
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  Ethnography Publication

  Show me the money

  In a highly private topic matter tied up in the desire to project a certain self externally, untangling the complexities of financial management from the cultural eco-system it sits within has never been so important. Using two ethnographic case studies, we reveal the differences between what we say we do, and what we actually do.

  22.01.18
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  Tech Tracker Publication

  A third of adults worry about voice activated speakers recording their conversations

  Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

  11.01.18
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  Evaluations Publication

  ICURe: evaluation of pilot programme

  A mixed methods evaluation of the Innovation to Commercialisation of University Research (ICURe) pilot programme, the results of which directly supported an £8m expansion of the programme.

  10.01.18

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Crime, Justice, Police Publication

  Public Perceptions of Policing in England and Wales 2017

  A research report for Her Majesty's Inspectorate of Constabulary and Fire & Rescue Services (HMICFRS) provides insights into current perceptions of crime, safety and local police, along with public interactions with the police.

  28.12.17
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  Market Research Publication

  Ipsos Research Highlights - December 2017

  Ipsos's Research Highlights for December 2017 includes the five tribes of Brexit Britain, the Almanac 2017 our annual review of the year and Brexit and NHS remain key issues for the British public.

  19.12.17
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  Financial Security Publication

  New innovation finance products: qualitative research

  New qualitative research commissioned by BEIS to understand the appetite for different features of publicly financed debt products.

  18.12.17
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  Taxes Publication

  Making Tax Digital for Business: Survey of small businesses and landlords

  The government has recently announced that Making Tax Digital for Business will be rolled out from April 2019 instead of 2018. This research - conducted before this change - looked at small businesses' and landlords' capacity to comply with Making Tax Digital and the support they are likely to require.

  15.12.17
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  Reputation Publication

  The Reputation Council Report - 2017

  Our twelfth sitting explores how 127 communications leaders across 22 countries are responding to an increasingly fractured communications landscape.
  
  This year's report examines issues ranging from the impact of Brexit, and tweets from @realDonaldTrump, to the rise of corporate activism, and the implications of Amazon’s Alexa giving Jeff Bezos a microphone into millions of living rooms.

  13.12.17
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  Public Health Publication

  Public Health England: Public awareness and opinion survey 2017

  This is the fourth wave of Public Health England's public opinion research, conducted by Ipsos, following previous waves in 2016, 2015, and a baseline wave in 2014.

  12.12.17