Insights Hub

All content

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  Advertising Publication

  Diamonds Are No Longer Forever

  Gailynn Nicks look at how The Diamond Producers Association harness the power of emotions for their newest advertising campaign targeting millennials.

  02.11.16
• Public opinion Publication

  The public mood

  Ipsos draws together our most recent research and polling and dissect the highest priority issues including immigration, the economy, public services and Brexit.

  01.11.16
• Reputation Publication

  The Reputation Council Report 2016

  Established in 2009, the Ipsos Reputation Council brings together senior communicators from many of the most respected corporations in the world.

  27.10.16
• Customer Satsisfaction Publication

  The Millennial Influence

  In this paper VocaLink, following Ipsos research, explores trends in millennials' current payment behaviour and looks at how millennials see payments operating in the future.

  27.10.16
• Market Research Publication

  Ipsos Research Highlights - October 2016

  Ipsos's Research Highlights for October 2016 includes the public divide between access to the single market and controlling immigration, as well as increasing pessimism over the economy.

  24.10.16

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Pre-Testing Publication

  Connect:Live

  Pre-test prior to launch or measure and optimise your Facebook video advertising during your live campaign

  11.10.16
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  Society Publication

  Attitudes to potentially offensive language on TV and radio

  A new report by Ipsos for the regulator Ofcom outlines public attitudes to offensive language on TV and radio.

  10.10.16
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  Consumers Publication

  Micro-target or Target Everyone?

  Balancing reach with precision in your media strategy

  05.10.16
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  Social Media Publication

  More Than Words

  Harnessing the language of images across social media platforms. Whilst reading words is still fundamental for how we communicate, a picture really can tell a thousand words, and this opens up different opportunities for brands to communicate with consumers.

  05.10.16
• International Publication

  Ipsos Update - September 2016

  This is the August edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.

  04.10.16
• Market Research Publication

  The Element of Surprise

  GSK Consumer Healthcare's European Shopper Science Lab and its Research Advisory Board partnered with Ipsos and came up with a surprising thought.

  30.09.16