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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • International Publication

    Ipsos Update - December 2016

    Welcome to the December edition of Ipsos Update, our monthly selection of research and thinking from Ipsos’ teams around the world.
  • Market Research Publication

    Ipsos Almanac 2016

    The Ipsos Almanac for 2016 is packed with insight and analysis through our researchers' lens of a memorable and challenging 2016.
  • Public opinion Publication

    Enough of Experts? Ipsos MORI Veracity Index 2016

    A joint report from Mumsnet and Ipsos uses this 2016's Veracity Index and online focus groups of Mumsnet users to explore their opinions about trust, truthfulness, information and experts during the EU referendum campaign.
  • Public opinion Publication

    Perceptions of the cancer registry

    Cancer Research UK and Macmillan Cancer Support commissioned Ipsos to find out what people living with cancer and the general public think about the process of cancer data collection.
  • Market Research Publication

    Ipsos Research Highlights - November 2016

    Ipsos's Research Highlights for November 2016 includes confidence in the government on handling the economy but much less when handling Britain's exit from the EU.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Public opinion Publication

    Work and Wellbeing - Exploring Inequalities

    The Carnegie UK Trust commissioned Ipsos Scotland to provide evidence on how different aspects of `fulfilling work' are experienced by people across different demographic groups, regions and industry sectors.
  • The Millennial Influence

    In this paper VocaLink, following Ipsos research, continues to explore trends in millennials' current payment behaviour and how millennials see payments operating in the future.
  • Advertising Publication

    Digital Advertising

    Finding the right metrics in a world with an almost infinite supply of data can be tricky. In this thought piece Ipsos Connect helps you move beyond meaningless metrics - to figure out the true long term effectiveness of your campaign.
  • Public opinion Publication

    Glasgow Household Survey 2016

    Results of the 2016 wave of the Glasgow Household Survey, conducted for Glasgow City Council
  • International Publication

    Ipsos Views - Black Friday: The story so far

    Tim Denison of Ipsos Retail Performance takes us on a tour of the history of Black Friday, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.
  • Market Research Publication

    Great Expectations

    Our latest data suggests that expectations have a role to play in understanding the link between the day-to-day of customer experience and overall brand relationships.