Key Attitudes & Behaviours of UK Influentials
Explore the attitudes and behaviours of the UK's most influential consumers.
UK Influentials represent 3.5% of Global Influentials and 14% of Influentials across Europe.
The Ipsos Global Influentials H1 2026 report explores how this highly connected audience engages with travel, culture, sport, media and brands. From their appetite for authentic experiences to the passions and platforms that command their attention, the findings reveal what matters most to these influential consumers.
Who are the UK's most influential consumers?
They're the ones setting the pace - for travel, culture, media and the brands people choose to trust. This report highlights the opportunity for your brand to build stronger, more relevant connections with an audience that shapes wider attitudes and behaviours.
Download the report to discover:
- What makes UK Influentials distinct from the rest of the world
- The passions that capture their attention
- How they consume media and engage with advertising
- How brands can connect with them more effectively
Contact us
The author(s)
-
Justin LabordeVice President, Audience Measurement Affluent
