Prince William and Prince Harry are the nation’s most liked Royals

The Ipsos Political Monitor for January 2018 reveals the latest public opinion of the Royal Family and its members.

The author(s)
  • Gideon Skinner Public Affairs
  • Glenn Gottfried Public Affairs, Ipsos North
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Prince William and Prince Harry are named by most Britons as the Royals they like the most, according to the latest Ipsos Political Monitor. Three in five (62%) listed Prince William among their two or three favourite Royals – the same percentage as in November 2012, when this topic was last polled. Prince Harry’s popularity has increased the most, climbing from 36% in 2012 to 58% this month, just below that of his elder brother.  The Queen also remains popular: half (47%) named her among their favourites, no change from the 48% in November 2012.

Which two or three members of the royal family do you like the most? (Unprompted)

Women are particularly likely to name Prince William or the Duchess of Cambridge as one of their most liked members of the Royal Family.  Seven in ten (69%) women participants mentioned William as one of their two or three favourite Royals, and 28% the Duchess of Cambridge, compared with 54% and 13% respectively among men. In contrast, Prince Harry’s popularity is evenly distributed across genders: 58% of females and 57% of males named him as among their favourite Royals.

Age is also a factor when determining which Royals are the public’s favourites. More than half (56%) of those aged 55+ name the Queen, compared with 36% of those aged 18-34. In contrast, Prince Harry, Prince William and the Duchess of Cambridge are particularly popular among the younger generation. Two-thirds of 18-34s selected Prince William as one of their favourites, compared with 53% of those aged 55 or over – similarly two-thirds of 18-34s chose Harry as one of their most liked, compared with 47% of the 55%.

The general public were also asked how favourable or unfavourable their opinions and impressions were towards several members of the Royal Family. Prince Harry (87% favourable), the Queen (85% favourable), Prince William (83% favourable) and the Duchess of Cambridge (78% favourable) all receive very positive ratings.   

Other favourability ratings towards members of the Royal Family include Prince Phillip, seen as favourable by 60% (16% unfavourable), Prince Charles who is seen as favourable by 54% (24% unfavourable) and Camilla Parker Bowles who is seen as favourable by 31% (36% unfavourable).

Most (54%) are also favourable towards the soon-to-be newest member of the family, Meghan Markle.  Few give a negative opinion (just 8% unfavourable), while three in ten (27%) are neither favourable nor unfavourable.

Again, women tend to have particularly favourable views, notably for the Queen, Prince William, Prince Harry, Meghan Markle, and the Duchess of Cambridge.

How favourable or unfavourable are your opinions and impressions of each of the following members of the royal family?

Gideon Skinner, Head of Political Research at Ipsos, said:

There’s little sign of the Royal Family losing their support among the public, and importantly for the future it’s not just reliant on the Queen herself, with William, Kate and Harry joining her with favourability ratings most politicians could barely dream of.  Prince Harry has become more popular amongst all sections of society over the last few years, and while not everyone has an opinion yet on Meghan Markle, those who do are much more positive than negative – especially women.

Technical Note

Ipsos interviewed a representative sample of 1,031 adults aged 18+ across Great Britain. Interviews were conducted by telephone 19th January – 23rd January 2018.  Data are weighted to the profile of the population.


The author(s)
  • Gideon Skinner Public Affairs
  • Glenn Gottfried Public Affairs, Ipsos North

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