Insights Hub

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• Market Research Publication

  Market Access Article

  Understanding market access means considering the interaction and 'balance of influence' of each stakeholder group to identify and address the opportunities and risks.

  01.05.09
• Consumers Publication

  Thoughtpiece - Music Videos in the News

  Looking at music videos and the Internet, how significant for the UK music industry is the story that YouTube blocked premium music videos from its UK users?

  01.05.09
• Public opinion Publication

  Families in Britain

  This report aims to be a starting point for a debate on policy, charting the changing nature of the family, and what that means for parents, children and our wider society.

  01.05.09
• Economy Survey

  Standard of Living - Trends

  Q The things people can buy and do -- their housing, furniture, food, cars, recreation and travel -- make up their standard of living. How satisfied or dissatisfied do you feel about your standard of living at present?

  30.04.09
• Politics Survey

  Recruitment and Retention of Lawyers

  Ipsos was commissioned to conduct research exploring the recruitment and retention patterns of Scottish lawyers. The key driver for the research was predicted difficulties in the future supply of practitioners in some legal markets and the provision of lawyers in rural areas of Scotland.

  27.04.09

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Public opinion Publication

  Timely Information to Citizens

  This project draws on the experiences of a range of local public service providers, and community groups to assess how information is provided to citizens to enable them to use and access services effectively, and crucially, to increase their involvement in government and their empowerment to influence government.

  26.04.09
• Consumers Publication

  Marketing your way through an economic downturn

  "Marketing Your Way Through An Economic Downturn" builds upon IPSOS global research findings to give advertisers recommendations about to how emerge from the crisis in a positive situation.

  25.04.09
• Politics Survey

  Ipsos Political Monitor April 2009

  Ipsos's April Political Monitor shows that among those absolutely certain to vote, the Conservative Party lead the Labour Party by thirteen points.

  21.04.09
• Trust in Professions Survey

  Ipsos poll on 'smeargate' for the News of the World

  Ipsos carried out a survey for the News of the World, looking at public attitudes to the recent email 'smear campaign' countroversy.

  20.04.09
• Consumers Publication

  The wrong celeb may kill your brand before it's lived...

  This article reviews a few recent advertising campaigns featuring celebrities. It then gives recommendations and alternatives to make effective ads.

  19.04.09
• Customer Satsisfaction Publication

  The Imperatives for Customer Loyalty

  This document presents the findings of research conducted by Ipsos and the Logic Group in January 2009. By taking a Britain-wide snapshot we asked customers what they were doing in the first month of the New Year, and asked them about their take on Loyalty.

  19.04.09