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Reform UK holds 7-point lead over Labour, Greens up 5 points
Reform UK still hold a clear lead over Labour. This lead is 7 points today – one point down from January and 8 points down from their 15-point lead in November
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SNP maintain polling lead in Scotland but four in ten say they may change their minds
SNP lead constituency voting intentions on 36% (+1 from early December).
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UK businesses split on whether Keir Starmer should step down amid slight fall in economic pessimism
New polling from Ipsos finds slight improvements in economic outlook among businesses and the general public but many concerns remain. Fieldwork was carried out before the Spring Statement and recent conflict in the Middle East.
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Labour party more liked than Starmer but both reach historic lows - Ipsos poll
Net likeability ratings for the Labour leader now equal Jeremy Corbyn’s previous low, while the party is less liked than any time in Ipsos trends going back to 2007. However, the party is still more liked than its leader – and more than the other parties.
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Reform UK still holds 8-point lead, but the gap shrinks amid doubts over their readiness for government - Ipsos poll
Reform UK maintain +8-point lead over Labour, but this is down from +15 in November 2025.
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Britons Predict 2026: less than half think Starmer will still be PM at the end of next year as expectations for the economy remain gloomy
27% feel optimistic about 2026 being a better year than the one just gone, while 31% believe it will be worse than 2025.
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Ipsos in the UK - Policy & Evaluation Spotlight Projects
Throughout 2025, our evaluations have influenced policy across the UK nationally, regionally, and internationally. These are some of our most impactful projects this year.
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SNP remain ahead but Reform support in Scotland rises, while Labour support slumps
The SNP continue to lead on Scottish Parliament voting intention, with 35% of the constituency vote share – a 17-point lead over Reform UK.
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Active Lives Children and Young People Survey 2024-25
Ipsos conducted the eighth year of this ongoing survey on behalf of Sport England during the 2024-25 academic year. Sport England commissioned Ipsos to design and carry out the survey to inform their own strategy and the strategies of the Department for Culture, Media and Sport (DCMS), the Department for Education (DfE) and the Department of Health and Social Care (DHSC).