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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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Ipsos Issues Index: December 2021
Coronavirus returns as Britons’ top concern before Christmas with its highest score since February 2021
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Obesity: an empathy blind spot
The Obesity: an empathy blind spot report explains why we’re wrong in our beliefs about obesity, the harm caused by fat stigma, and how we can rethink what we think we know about fat.
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Opinions about AI vary depending on countries’ level of economic development
Ipsos survey for the World Economic Forum unveils mix of positive feelings and concerns about AI’s impact on people’s lives.
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Ipsos Update - January 2022
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
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Up close and personal: Humanising omnichannel
Humanising omnichannel means seamless customer journeys are just the start.
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Both Remainers and Leavers retain a strong Brexit identity 5 years on
Britons continue to say they have a fairly strong Brexit identity, however this has softened since 2019
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Latest findings show cases of Omicron rising fast, while highlighting success of booster and teenage vaccination programmes
Full findings from the latest report of the government-backed REACT-1, one of the largest studies into COVID-19 infections in England, have been published today.
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8 in 10 think the NHS is coping well with treating Coronavirus patients at the moment, but only just over half say the same for other services
Despite concerns about the NHS's ability to deal with other services, most Britons have confidence in their ability to deal with coronavirus patients