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Audience expectations in a digital world
Attitudes of audiences towards audio-visual content are changing.
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Britons more concerned for others than themselves amid COVID-19 outbreak
Brits amongst the most altruistic around the world; more concerned for the vulnerable than themselves.
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Government message cutting through on COVID-19
97% of people have heard from the Government on how to protect themselves from COVID-19.
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Women more likely than men to have tried to help others amid COVID-19 outbreak
Women are significantly more likely to have reached out to their friends, family and community to offer emotional support and help with basic tasks.
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More people staying at home as concern about coronavirus increases
An update on the trend data we're tracking across the UK on COVID-19.
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Over half of Britons believe the Government was too slow to enforce lockdown
56% of Britons believe the government should have enforced social distancing earlier, but it's having the impact it needs to.
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Decrease in Britons who think it likely they have already had COVID-19, though perceptions uncertain
Only 4% think it's very likely they have contracted the virus
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Ipsos Update - April 2020
This month’s research digest from Ipsos around the world looks at headlines of the coronavirus crisis, while exploring a range of different topics, including gender equality at work, digital health and the sustainability agenda.
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Evaluating Making Tax Digital’s impact on record-keeping behaviour and scope for error among small businesses
Ipsos was commissioned by HMRC to undertake qualitative research with small businesses to understand the impact that Making Tax Digital has had on their record-keeping behaviour and scope for error when preparing VAT submissions.
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A rapidly changing landscape: Social media discussions of COVID-19
With the situation changing daily, the focus of online COVID-19-related conversation is constantly evolving in response.