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UK public prefers cautious AI integration in public services, Ipsos AI tracker reveals
Six in ten (60%) believe that the government should adopt a cautious approach to AI, prioritising job protection and giving people enough time to adapt over rapid development.
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Opposition to resident doctors’ strikes has risen significantly, Ipsos poll reveals
The proportion of those opposing the strikes has grown to 45% (up from 31% in June 2024), while support has declined from 52% to 28%.
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The Royal Foundation Business Survey 2025
A new survey from Ipsos in the UK, in partnership with The Royal Foundation for Early Years, reveals that business leaders believe there will be an increased need for ‘human skills’ (self-direction, emotional self-management, adaptability, creativity, etc.) in the next 5-10 years (81%), but that many find it difficult to find employees with strong human skills (45%).
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Labour equals historic low in Ipsos records as 8 in 10 think Britain is getting worse as a place to live
Reform UK maintain clear lead as Labour vote share falls to match the lowest ever recorded by Ipsos for the party in May 2009, after the expenses scandal and during the economic crisis (Ipsos first started recording vote intentions in 1976).
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The State of Democracy 2025: Fake news, lack of accountability, extremism and corruption seen as top threats to democracy across Europe and the US
A new Ipsos KnowledgePanel survey offers an in-depth analysis of democratic perceptions in 9 Western countries, highlighting dissatisfaction with democracy and deep worries about its future.
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Widespread nostalgia for the old days, with many saying things were better back in 1975
Given the choice, people would prefer to have been born in 1975 rather than 2025 by a margin of almost two to one.
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Ipsos reveals high prices and declining high streets key local concerns for Britons
87% of Britons believe crime and anti-social behaviour is a "big problem" in the UK as a whole – up from 79% in June. This falls to 40% when people speak of their local area.
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Two thirds (67%) of UK adults 16-75 think the number of people coming into the UK is high (too high/ a bit too high)
Over half (52%) belonging to an ethnic minority group think the number of people coming into the UK is high (too high/a bit too high).
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UK’s sense of division reaches new high as culture war tensions grow, study finds
King's College London and Ipsos study finds problems caused by culture wars, a deepening rejection of the term “woke”, and notable shifts in attitudes on transgender rights.
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Joe Marler tipped for Celebrity Traitors victory by those following the show, Ipsos poll reveals
Over half (51%) of those following the show anticipate that the Faithful players will triumph, compared to 38% who predict a win for the Traitors.