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Help Shape the Future of Youth Funding in the UK
Join Important Research from the Department for Culture, Media & Sport (DCMS)
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A Pensions System Fit For the 21st Century: The stories behind pension gaps
What does the ideal pension system look like in the 21st century?
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We’re not prepared for hot weather say Brits, with only half saying they would comply with hosepipe bans
New polling suggests only half (49%) of Britons would abide by hosepipe bans in their area if there was a drought, dropping to 35% of 16 to 34 year olds.
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Ipsos @ Party Conferences 2025
From Brighton to Bournemouth, Liverpool to Manchester, Ipsos is on the road this autumn, bringing data-driven insights to the heart of UK politics. Join us at this year’s party conferences as our experts take the stage, share public opinion research, and connect with decision-makers shaping the next election.
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Boris Johnson slight favourite with public if Kemi Badenoch falters – but half say none of the above or don’t know
Among 2024 Conservative voters, Boris Johnson is the clear favourite to succeed Kemi Badenoch, with 24% choosing the former PM. However, 2024 Reform UK voters are split between Johnson and Robert Jenrick.
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A year on from Southport and subsequent riots, 8 in 10 continue to say Britain is divided
81% of Britons say society is divided, rising to 91% of those aged 55-75 and 90% of Reform UK voters.
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57% of Britons support national ID card scheme, but have significant concerns over data security and implementation
Over half (57%) of Britons support the introduction of national ID cards, with support highest among Conservative voters and those over 55. Convenience and preventing illegal immigration most popular reasons for support, while concerns around data privacy drive opposition.
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New research reveals 3 in 5 UK adults who have ever experienced loneliness have never opened up about it
The Marmalade Trust - Ipsos survey found that 61% of UK adults who have ever personally experienced feelings of loneliness have never told anyone they are feel lonely.