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Half of Britons think Britain should prioritise closer trade relationship with the EU, even if it means increasing trade barriers with the US
Half (51%) of Britons now think that Britain should prioritise building a closer trade relationship with the EU, even if it means increasing barriers to trade with the United States – up from 42% in March.
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Public confidence in Labour’s delivery of its five missions is low – especially economic growth
Across all five of Starmer’s missions, more people continue to believe Labour is doing a bad job than a good job.
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Stephen Fry tipped to triumph in Celebrity Traitors, while Alan Carr expected to struggle, according to Ipsos poll
Stephen Fry is the fan favourite to triumph on the upcoming celebrity edition of The Traitors.
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What can we learn from the Local Elections? Reform won councils less satisfied with policing, jobs, quality of life and community cohesion
Councils won by Reform are less likely than average to be satisfied with policing, jobs, their quality of life and community cohesion.
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Are loyalty cards stacked in the Supermarket’s favour? More than half of Britons say supermarket loyalty cards benefit the supermarket more than the customer
Over half (54%) of Britons agree that supermarket loyalty cards benefit the supermarket more than the customer.
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45% of Britons say their average travel spend has increased in 2025, as more affordable public transport and fixing potholes seen as key areas for improvement
45% of Britons report an increase in their average monthly travel spend in 2025 compared to 2024. Almost four in ten (37%) of those experiencing increased travel costs find it difficult to afford the extra amount.
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British public now see Reform as main opposition over Conservatives, and believe Farage more likely to be PM than Badenoch
Britons are now slightly more likely to consider Reform UK (37%) as the main opposition party, ahead of the Conservatives (33%).
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One third of Britons say they would view Reform UK more negatively if Liz Truss were to join the party
34% say that former PM Liz Truss defecting to Reform would make them view the party more negatively. 13% say they would view the party more positively.
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On second anniversary of King Charles III’s coronation, 44% of Britons want the ceremony for the next monarch to be smaller in scale
44% of Britons favour a smaller-scale coronation for the next monarch, compared to 38% who want one of a similar scale and 11% a larger ceremony. Britons are similarly split over whether too much or the right amount of money was spent on King Charles’ coronation.
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A third of Britons – higher among men and young people - would take up arms for country, as confidence in armed forces to defend Britain from attack falls since 2022
Almost half (48%) of Britons say they are no circumstances where they would be willing to take up arms for Britain, 35% think there are. However, 42% of those aged 18-34 say there are circumstances where they would be willing to take up arms, compared with 28% of 35-54-year-olds and 36% of those aged 55-75. There is an even bigger gender divide, with 49% of men saying they would be willing to serve compared with 21% of women.