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The Advocacy Ripple Effect
What if you could turn your happiest customers into your most effective marketers?
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The Rise of No/Low Alcohol: Motivations, Moments, and Innovation
From after-work socials to alcohol-free nights out, drinking occasions in the UK and France are evolving. At the same time, the demand for low/no alcohol options is accelerating, but with different preferences and gaps on each side of the Channel.
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Public understanding of adult social care remains limited
Latest polling from the Health Foundation and Ipsos reveals ongoing public pessimism about the state of social care, with over two in five (43%) of the public in England believing the standard of social care has declined in the last year. There is public support for greater government involvement in the funding of social care, however public understanding and awareness of how social care is funded and provided is limited.
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The Future of Mortgages
Join us for a day of fresh insight and forward thinking on the mortgage market.
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Public priorities on NHS, economy and bills clash with scepticism over government delivery, new Ipsos poll finds
The economy/cost of living, NHS waiting times and small boat crossings continue to dominate the public agenda. Despite these being public priorities, the government receives negative net satisfaction ratings across all thirteen milestones tested.
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30 years of research and insight in Scotland
From the biggest surveys in Scotland, to complex evaluations, to citizens’ juries to explore ‘wicked’ problems, Ipsos has been delivering high quality research and evaluation for our Scottish clients for three decades.
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Marketing Week's Festival of Marketing
Not long until Festival of Marketing 2025! This year, it’s all about empowering marketers to become a driving force behind business growth. Join Ipsos as we take over the Delivering for Customers stage.
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Immigration tops Britons’ concerns as public divided on whether it is acceptable to protest outside asylum hotels
Three in ten (31%) say their local area is housing more than its fair share of asylum seekers, doubling to 61% of Reform UK voters. The public is divided on the acceptability of protesting outside hotels housing asylum seekers (36% acceptable vs. 39% unacceptable).
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Britons most confident that Reform UK has a good plan to change Britain – but over half not confident in any party
The public has more confidence in Reform UK to deliver change than any other party. 34% of people believe they have a good long-term economic plan, and 38% think they have a good plan for changing Britain generally, placing them ahead of both Labour and the Conservatives on these measures. However, a majority of Britons are not confident in any party.
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Sustainability in Packaging Europe
Ipsos joins the agenda for the 10th edition of Sustainability in Packaging Europe, where packaging experts take to the stage to explore packaging sustainability, the circular economy, and more.