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SNP remain ahead but Reform support in Scotland rises, while Labour support slumps
The SNP continue to lead on Scottish Parliament voting intention, with 35% of the constituency vote share – a 17-point lead over Reform UK.
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Ipsos Veracity Index 2025
Nurses, engineers and doctors remain Britain’s most trusted professions while advertising execs, government ministers, politicians, and social media influencers are the least trusted.
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Eight in ten Britons say it’s more costly to eat healthy today than a decade ago
79% say it’s more costly to eat healthy today than a decade ago, with Britons are just as likely to turn to social media for guidance on nutrition as healthcare professionals.
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Men more likely to overestimate their abilities on various tasks from swimming the English Channel to scoring a Premier League goal compared to women
Ipsos polling reveals that men are generally more confident in their capabilities across various tasks than women.
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Over half of Britons have been impacted by dementia in some way, new Ipsos poll reveals
Over half (54%) of Britons say that they have been affected by dementia in some way.
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Modern Masculinities
What does it mean, to be a man? We want to shift the conversation from negative to constructive and uncover what modern masculinities means for us, our brands, businesses, society and, crucially, the young people who need our empathy and understanding more than ever.
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Pour, Mix & Drink the Magic
From hot shots to cool beans: How NESCAFÉ brewed up a storm with a magical influencer.
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Active Lives Children and Young People Survey 2024-25
Ipsos conducted the eighth year of this ongoing survey on behalf of Sport England during the 2024-25 academic year. Sport England commissioned Ipsos to design and carry out the survey to inform their own strategy and the strategies of the Department for Culture, Media and Sport (DCMS), the Department for Education (DfE) and the Department of Health and Social Care (DHSC).
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Ipsos deepens sector expertise with the addition of BVA BDRC
Sector research specialists BVA BDRC rebrand as Ipsos, following acquisition in June 2025
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Ipsos extends Channel Performance expertise with ESA Retail
Pricing, retail audit, location planning and mystery shopping specialists ESA Retail rebrand as Ipsos, following acquisition in June 2025.