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Half of 16–34-year-olds trust news from online influencers, even with concerns about ‘widespread fake news’
Only 31% of Britons trust online news from influencers and individuals a great deal or a fair amount. However, this rises to half of 16–34-year-olds. 55% of younger people say they get online news from influencers every single day, despite thinking ‘fake news’ is prevalent.
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Social and Search Intelligence
In a world where over 80% of the population is active on social media, tapping into this vast reservoir of data is crucial. However, with 80% of this data being unstructured, the advent of AI offers a revolutionary way to transform this information into actionable business insights.
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Over 2 in 5 Britons think utility and broadband companies are raising prices to increase profits, ahead of "Awful April"
76% of Britons say they are spending more on their typical household grocery shop than last year – 36% of whom are finding this difficult to afford.
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Demystifying Green Expectations in Healthcare
Environmental sustainability is increasingly important in the healthcare sector, but what does that mean for how pharmaceutical and MedTech companies operate?
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Personal assistants, the job role with the highest wellbeing and work-related quality of life in the adult social care sector
The Department of Health and Social Care (DHSC) recently published the findings from the first wave of the Adult Social Care (ASC) workforce survey, which was conducted by Ipsos in partnership with Skills for Care and University of Kent. Laura Dale and Claire Lambert look at the findings about the experience of personal assistants who support people with care and support needs to live more independently.
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COVID-19 five years on: Young people most likely to say they’re lonelier and spending more time looking at screens than before the pandemic
Six in ten (60%) young people say they spend more time looking at social media and screens since before the pandemic started
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Boost for Keir Starmer as ratings improve - but public think his government are doing a poor job on issues that matter most
29% of Britons hold a favourable view of the Prime Minister (+8 from February), while 46% are unfavourable (-9).
Ipsos Strategy3
Strategy that is ready for the real world of today and tomorrow.
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FSA consumer survey, conducted by Ipsos, highlights risky kitchen behaviours
Since 2020, Ipsos has been running the FSA’s flagship consumer survey, Food and You 2. Research from the survey, published by the Food Standards Agency reveals some of the risky behaviours taking place in household kitchens across the country.
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Meet Tomorrow's Business Travellers
Ipsos UK has worked wth American Express Global Business Travel to understand views of business travel among different generations in the UK and US