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Nearly one in five give Britons turn to AI for personal advice, new Ipsos research reveals
Almost one in five (18%) say they have used AI as a source of advice on personal problems. Three in four (67%) say they use polite language when interacting with AI, with over a third (36%) believing that it increases the likelihood of a helpful output.
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Britons still support Ukraine but uncertain how war will end, as new Ipsos poll reveals what they want to see from a potential peace deal
Most Britons (59%) continue to support UK assistance for Ukraine, and half (51%) believe that economic sanctions on Russia are necessary, even if it means higher energy and food prices.
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Ipsos poll on British attitudes towards the conflict in Israel and Gaza
While 44% of Britons support the UK government recognising a Palestinian state, 41% say that it won’t make a difference to resolving the conflict.
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Honouring Sir Robert Worcester
Ipsos is deeply saddened to hear of the passing of Sir Robert Worcester, a trailblazer in the field of market research and political polling, who died on Friday 5 September 2025.
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57% of Britons support national ID card scheme, but have significant concerns over data security and implementation
Over half (57%) of Britons support the introduction of national ID cards, with support highest among Conservative voters and those over 55. Convenience and preventing illegal immigration most popular reasons for support, while concerns around data privacy drive opposition.
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Public priorities on NHS, economy and bills clash with scepticism over government delivery, new Ipsos poll finds
The economy/cost of living, NHS waiting times and small boat crossings continue to dominate public agenda. Despite these being public priorities, the government receives negative net satisfaction ratings across all thirteen milestones tested.
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Few Britons swayed by celebrities taking political stances, Ipsos poll finds
Three in five Britons (60%) say they have not paid attention to a celebrity expressing their views in support of a political cause.
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Britons most confident that Reform UK has a good plan to change Britian – but over half not confident in any party
The public has more confidence in Reform UK to deliver change than any other party. 34% of people believe they have a good long-term economic plan, and 38% think they have a good plan for changing Britain generally, placing them ahead of both Labour and the Conservatives on these measures. However, a majority of Britons are not confident in any party.
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Immigration tops Britons’ concerns as public divided on whether it is acceptable to protest outside asylum hotels
Three in ten (31%) say their local area is housing more than its fair share of asylum seekers, doubling to 61% of Reform UK voters. The public is divided on the acceptability of protesting outside hotels housing asylum seekers (36% acceptable vs. 39% unacceptable).