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Reform UK still holds 8-point lead, but the gap shrinks amid doubts over their readiness for government - Ipsos poll
Reform UK maintain +8-point lead over Labour, but this is down from +15 in November 2025.
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Britons Predict 2026: less than half think Starmer will still be PM at the end of next year as expectations for the economy remain gloomy
27% feel optimistic about 2026 being a better year than the one just gone, while 31% believe it will be worse than 2025.
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Ipsos in the UK - Policy & Evaluation Spotlight Projects
Throughout 2025, our evaluations have influenced policy across the UK nationally, regionally, and internationally. These are some of our most impactful projects this year.
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SNP remain ahead but Reform support in Scotland rises, while Labour support slumps
The SNP continue to lead on Scottish Parliament voting intention, with 35% of the constituency vote share – a 17-point lead over Reform UK.
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Active Lives Children and Young People Survey 2024-25
Ipsos conducted the eighth year of this ongoing survey on behalf of Sport England during the 2024-25 academic year. Sport England commissioned Ipsos to design and carry out the survey to inform their own strategy and the strategies of the Department for Culture, Media and Sport (DCMS), the Department for Education (DfE) and the Department of Health and Social Care (DHSC).
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What works to build green? Three lessons from our evaluation of the Market Accelerator for Green Construction (MAGC)
The Ipsos policy and evaluation team shares three key lessons from their independent evaluation of the Market Accelerator for Green Construction (MAGC) programme, presented at a COP30 side event for Evidence for Climate Action, on what works to mobilise climate finance for green construction. The lessons are also applicable to other sectors.
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UK public prefers cautious AI integration in public services, Ipsos AI tracker reveals
Six in ten (60%) believe that the government should adopt a cautious approach to AI, prioritising job protection and giving people enough time to adapt over rapid development.
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Labour equals historic low in Ipsos records as 8 in 10 think Britain is getting worse as a place to live
Reform UK maintain clear lead as Labour vote share falls to match the lowest ever recorded by Ipsos for the party in May 2009, after the expenses scandal and during the economic crisis (Ipsos first started recording vote intentions in 1976).
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30 years on, the public are split on whether the Civil Service adheres to the Nolan principles
Britons see civil servants as bureaucratic, political and stuck in their ways, but also professional. Few see them as lazy – but few seem them as innovative or accessible either.