Search
-
Ipsos in the UK - Policy & Evaluation Spotlight Projects
Throughout 2025, our evaluations have influenced policy within the UK regions, at the national level and internationally. In this post we present some of our most impactful projects this year.
-
SNP remain ahead but Reform support in Scotland rises, while Labour support slumps
The SNP continue to lead on Scottish Parliament voting intention, with 35% of the constituency vote share – a 17-point lead over Reform UK.
-
Active Lives Children and Young People Survey 2024-25
Ipsos conducted the eighth year of this ongoing survey on behalf of Sport England during the 2024-25 academic year. Sport England commissioned Ipsos to design and carry out the survey to inform their own strategy and the strategies of the Department for Culture, Media and Sport (DCMS), the Department for Education (DfE) and the Department of Health and Social Care (DHSC).
-
What works to build green? Three lessons from our evaluation of the Market Accelerator for Green Construction (MAGC)
The Ipsos policy and evaluation team shares three key lessons from their independent evaluation of the Market Accelerator for Green Construction (MAGC) programme, presented at a COP30 side event for Evidence for Climate Action, on what works to mobilise climate finance for green construction. The lessons are also applicable to other sectors.
-
UK public prefers cautious AI integration in public services, Ipsos AI tracker reveals
Six in ten (60%) believe that the government should adopt a cautious approach to AI, prioritising job protection and giving people enough time to adapt over rapid development.
-
Labour equals historic low in Ipsos records as 8 in 10 think Britain is getting worse as a place to live
Reform UK maintain clear lead as Labour vote share falls to match the lowest ever recorded by Ipsos for the party in May 2009, after the expenses scandal and during the economic crisis (Ipsos first started recording vote intentions in 1976).
-
30 years on, the public are split on whether the Civil Service adheres to the Nolan principles
Britons see civil servants as bureaucratic, political and stuck in their ways, but also professional. Few see them as lazy – but few seem them as innovative or accessible either.
-
Two-thirds of Britons disagree the Conservative Party is ready to form the next government
New data from Ipsos’ latest Political Monitor, taken before the Labour and Conservative Party conferences, shows the public are deeply sceptical about the Conservatives returning to government.
-
Ipsos Climate Change & Sustainability Practice
The Ipsos sustainability practice leverages research specialisms and cross-sector expertise to understand governments, businesses, and citizens to inform better decision making when it comes to all aspects of environment, social and governance (ESG).