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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Investors Survey

    Energy - the quest for a licence to operate

    International research from Ipsos Global @dvisor and expert commentary from our Reputation Council members underline the growing challenge facing the worldwide energy industry, says Robert Knight.
  • Public Health Survey

    Latest GP Patient Survey results released

    The latest GP Patient Survey (GPPS) results have now been published.
  • Public opinion Publication

    Explaining Cameron's Comeback

    David Cameron's victory in the 2015 election was the most unexpected in a generation. The authors Sir Robert Worcester, Dr. Roger Mortimore, Paul Baines and Mark Gill, explain how it happened in their new book to be published on the 5 January 2016.
  • Survey

    Connected driving: public appetite but concern about safety

    According to research by Ipsos for the RAC Foundation, the majority of drivers are interested in connected driving technologies, but both they and the wider public recognise how connections to the outside world have the potential to cause distractions and impact on safe driving.
  • Politics Survey

    Britons' predictions for 2016

    Expectations of a terrorist attack on British soil have risen sharply, with three in four of us fearing the worst for next year, according to an Ipsos poll of just over 1,000 British adults.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Hunting Poll 2015

    A majority of the British public are in favour of keeping a number of activities banned in the Hunting Act illegal: fox hunting (83%); deer hunting (85%); hare hunting and coursing (87%); dog fighting (98%); and badger baiting (94%).
  • Market Research Publication

    Ipsos Research Highlights - December 2015

    In the December 2015 issue of Ipsos Research Highlights, we reveal the public's views of air strikes in Syria, our latest Perils of Perception study, and how social connections matter more as we age.
  • Public opinion Publication

    National Citizen Service 2014 Evaluation

    Ipsos was commissioned by the Cabinet Office to evaluate the spring, summer and autumn programmes of National Citizen Service (NCS) 2014.
  • Public opinion Publication

    National Citizen Service 2013 Evaluation - One Year On

    Ipsos was commissioned by the Cabinet Office to evaluate the summer and autumn programmes of National Citizen Service (NCS) 2013.
  • Consumers Publication

    Who's Killing Creativity Now?

    In the current media, brand and communications landscape, market research has long been accused of killing creativity. In this thought piece Ipsos Connect's Tara Beard-Knowland looks at the increasing tension between the need for personalisation versus data science.
  • Survey

    Eight in ten Britons will speak to their neighbours over Christmas

    A new survey commissioned by The Challenge reveals that 8 in 10 people in Britain will speak to their neighbours over the Christmas period. By contrast, only 14 per cent of people said they never speak to their neighbours.