Brand Image

The Great Value Reset
Brand Image Publication

The Great Value Reset​

Inflation hurts, irrelevance kills. Why brands need to rethink value to survive.​
Mind the Promise Experience Gap
Customer Experience Publication

Mind the gap: Why what a brand promises and what it delivers matter

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
Instagram’s Impact on Canadian Businesses
Social Media Publication

Instagram’s Impact on Canadian Businesses

As Instagram continues to grow, we explored the critical role the platform is playing for Canada’s Small and Medium-Sized Businesses (SMBs).
Betting on Brand Assets
Brand Image Survey

Betting on Brand Assets

What the gambling industry can learn from a Meerkat.
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