Brand Image

Ipsos, Effie UK, NHS England and MullenLowe Groupe discuss how to embrace non-conformity and chose the channels that drive campaign effectiveness.

How has the pandemic impacted the positive momentum of premium brands?

Jamie Talmage explores why plans to ban insurers from overcharging loyal customers will be welcomed by many.

We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.

Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.

Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.

As Instagram continues to grow, we explored the critical role the platform is playing for Canada’s Small and Medium-Sized Businesses (SMBs).