Brand Image

Ipsos has undertaken research on behalf of the Interactive Software Federation of Europe (ISFE) to explore how children aged up to 15 years old are using communication features when playing videogames and how parents are controlling and monitoring this online interaction to help safeguard their children.

The power of positive representation for a better society and a more successful brand.

Ipsos, Effie UK, NHS England and MullenLowe Groupe discuss how to embrace non-conformity and chose the channels that drive campaign effectiveness.

How has the pandemic impacted the positive momentum of premium brands?

Jamie Talmage explores why plans to ban insurers from overcharging loyal customers will be welcomed by many.

We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.

Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.

Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.