Business

The pharmaceutical sector is at an inflection point. The industry’s successes in tackling COVID-19 have helped to improve perceptions of it. But can the sector maintain this upward trajectory and continue to leverage its reputation and in a post-pandemic world?

With the British public increasingly anxious about the economy, we asked Business Journalists which sectors they felt were leading the way in supporting customers through the cost-of-living crisis and what the banking sector could do to support customers during this time.

Ipsos was commissioned by the Department for Digital, Culture, Media and Sport (DCMS) to carry out the latest Cyber Security Breaches Survey, aligning with the National Cyber Strategy.

The 2022 Ipsos Global Trustworthiness Index reveals that doctors and scientists are considered the world’s most trustworthy professions. The Index has tracked trust in many professions since 2018.

Entrepreneurialism is the spawning ground for small businesses which we know help drive the health of most economies. Small businesses took the brunt of pandemic shut downs and are now only recovering. So, what does the spawning ground look like now?
A new 26-country Ipsos poll finds that entrepreneurial activity is alive and well in some countries but lacking in others.

The first evaluation of the Covid-19 loan guarantee schemes finds that they may have saved between 150,000 and 500,000 businesses and between 500,000 and 2.9m jobs.

4 in 10 workers have seen at least some impact on the way their company handles race-related matters since the murder of George Floyd, but employers’ increased willingness to take action has not always lasted according to an Ipsos survey.

At a recent webinar, Ipsos Corporate Reputation shared the latest findings and insights on the ever-growing importance of ESG (Environmental, Societal, Governance) for the financial services sector and why it is so important and relevant to stay engaged with ESG for businesses. The webinar explored what this means for the future direction and stakeholder expectations for the industry, and why the role of the corporate communicator is of upmost importance.

There is a large variation in how well different sub-sectors’ efforts to address ESG issues are viewed amongst stakeholders. Supermarkets rank in top place for MPs (47%) and business journalists (38%), while FMCGs rank much lower for MPs (12%) than for business journalists (31%), and fashion ranks among the worst for both MPs (7%) and business journalists (10%).