Consumers

A Human and a Synthetic AI generated person sit down to a meal
Artificial Intelligence (AI) Ipsos Voices

Can synthetic consumers help brands make better decisions?

How Barilla Combined Human and Synthetic Data to Make Faster, Smarter Recipe Decisions
Consumers Publication

Readership Measurement in the Digital Age

An Ipsos MediaCT White Paper looking at the global history of measuring Newspaper Readership. Authours: Andrew Green and Kirsten Riolo.
Consumers Publication

Ipsos MediaCT Tech Tracker

Ipsos MediaCT's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Consumers Publication

The Forgotten Digital Generation

MediaCT investigates the group of the population that is digitally disengaged, how they cope with today's digital world and what brand can do to help them connect.
Consumers Survey

Uniting the City States of Radio

Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
Consumers Publication

The Evolution of Social Media

MediaCT investigates the evolution of Social Media and how it has been both influenced and influencer in today's environment.
Consumers Publication

Ipsos MediaCT Tech Tracker

Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.
Consumers Survey

Digital Radio Hits The Big 50

Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
Consumers Publication

Influential Brands Event Presentation

Gareth Jones presents the findings from the Influential Brands study. Showcasing the most influential UK and global brands from 2012.
Consumers Survey

Digital Radio & Public Demand

More than a quarter of British adults believe Radio 4 Extra is the most important digital radio station funded by the licence fee.
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