An Ipsos survey for AV Forums reveals that half (51%) of Britain's television owners don't make any adjustments to their TV picture after purchasing their set.
In this latest Bite Sized White Paper, Trevor Sharot from Ipsos MediaCT explores the origins of probability Modelling and its applications in media research today.
Whilst declining circulations and readership for newspapers and magazines are widely and regularly reported, one in ten (9%) have viewed a newspaper or magazine via tablet, e-reader or app in the last 12 months.
The most striking thing about the use of social media in 2012 is the normality of it for many: In the modern world people want information quickly and in an easily digestible format, and this helps to explain the growth in popularity of Twitter since its inception 6 years ago.
Was the launch of the Sunday edition of a title that's been around for 43 years a good idea or not? Rupert Murdoch clearly thought so, but what about the nation as a whole?
