Consumers

The main driver of ad effectiveness is creative quality, yet digital media planners spend much of their time optimising based on ad sizes, websites and frequency. How can we help advertisers best leverage the fastest growing medium?

Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.

This Ipsos ASI paper demonstrates the role of the Big Idea in award winning advertising and how it can help increase return on investment.

This paper looks at the Big Idea - what it is and why it provides the best opportunity for successful creative development and how research can help.

The Business Elite are the most senior business executives in the world's largest companies. Using our Business Elite survey, Ipsos MediaCT investigates how their media consumption has been evolving.

How has the rise of Smartphones and Tablets changed online behaviour?

Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.

How to make Re-transmission work for a brand, including examples from the 2012 Super Bowl.

Ipsos MediaCT investigated the opinions on and effects of sexual and sadistic violence in films for the British Board of Film Classification (BBFC).