Consumers

Often, we aren't aware of the real motivations behind our actions. Ipsos ASI shows how Neuroscience can help you understand the non-conscious, emotional response which drives our reactions to brands and advertising.

Awareness of new technology increases 10% year on year in the Great British offline population the most recent Ipsos MediaCT Technology Tracker revealed.

Ipsos MediaCT's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

MediaCT investigates the Business Elite and how the recession has affected them.

MediaCT investigates the Global Affluent, who they are and what makes them the most influential consumers.

Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.

In a world where Technology has an increasing influence on most people's life MediaCT investigates what effects this influence has on children.

In a fiercely competitive market, advertising magic can make the difference between success and failure. Find out how research at the early stages of campaign development can help underpin a creative brief.

An Ipsos MediaCT White Paper looking at the global history of measuring Newspaper Readership. Authours: Andrew Green and Kirsten Riolo.