Consumers

In their latest thought piece Ipsos MediaCT investigates of ownership and device usage changes across different countries.

In his latest blog John Carroll from Ipsos MediaCT talks about why he decided to stop reading his Sunday paper on a tablet and move back to a paper copy.

Ipsos MediaCT investigates how viewers respond to companies funding programs and at what point they deem the influence that the company gains as unacceptable.

Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.

Often, we aren't aware of the real motivations behind our actions. Ipsos ASI shows how Neuroscience can help you understand the non-conscious, emotional response which drives our reactions to brands and advertising.

Awareness of new technology increases 10% year on year in the Great British offline population the most recent Ipsos MediaCT Technology Tracker revealed.

Ipsos MediaCT's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

MediaCT investigates the Business Elite and how the recession has affected them.

MediaCT investigates the Global Affluent, who they are and what makes them the most influential consumers.