Consumers


Consumers Survey

The fog is lifting on radio audience measurement

John Carroll on the latest trends and developments discussed at the 2011 European Radio Symposium.
Consumers Survey

The Buzz of the 2011 Radio Festival

Radio expert Andy Haylett on the successful 2011 Radio Academy Radio Festival.
Consumers Publication

A Question of Trust

This paper looks at the importance of reputation for businesses, and how it can be affected by advertising campaigns.
Consumers Survey

It All Comes Together in London

RAJAR Q3 data: the gap is closing between the top three radio stations in London, explains Andy Haylett.

The Old... and the New: The Great British Royal Wedding

Ipsos and Techneos combined traditional polling, social listening and a smartphone application to provide a compelling 360-degree view Brit's experiience of the Royal Wedding between Prince William and Kate Middleton.
Consumers Survey

The issues facing media research

John Carroll, Ipsos MediaCT Senior Director and Chair of the Media Research Group (MRG) on the issues facing media research and why the research industry needs to experiment to achieve change.
Consumers Survey

Nextradio gives a glimpse of the future

MediaCT Light Bites: Andy Haylett left the Nextradio conference with a real feeling of positivity and excitement at what the future holds for radio.
Consumers Publication

The Road to Digital Success - Summer Series

What do we know today about what characterises the most effective digital advertising?
Consumers Survey

Europe's Business Elite want both digital and traditional media

Europe's most successful and influential business leaders are increasingly incorporating digital media into their lifestyles, though not at the expense of traditional means, according to the latest Business Elite Europe survey from Ipsos MediaCT.