Consumers

The rise of Social Media has led to a fundamental change in the way brands communicate with consumers. It is no longer a one-way exchange but a dialogue, in which the power of the consumer must be respected, and appropriately managed.

The use of mobile or social media is now the norm for most of our surveys' respondents. Is the research industry up to the challenge?

Some industry commentators have begun to question the value of the 3D experience and its potential longevity. Should UK distributors be concerned about the appetite for 3D and what can they do to maximise the opportunity it brings in 2012 and beyond?

Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future?

Radio expert Andy Haylett looks at the RAJAR release for Q4 2011, following a record breaking period in Q3.

In a year sandwiched between the General Election and the Olympics, what has 2011 meant for the media research industry? If the research showcased at this year's Media Research Group (MRG) Conference is anything to go by, then it has been a year of experimentation and change.

With the release of NRS Quarter 3 2011 data today, the Survey is reporting some changes in both the newspaper and magazine market.

Despite the hyperbole around their imminent demise, print newspapers and magazines still play an integral role in the daily lives of readers.

Within a fast-changing and highly competitive technological market, consumers of mobile devices have never had so much choice. What are they looking for?