Consumers

In our latest MediaCT Light Bites blog, John Carroll asks, in an industry where we are led to believe that print is dying and tablets are the saviour, why has print stood the test of time?

With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits.

Ipsos MediaCT Light Bites Blog: Dawn Collis asks where the 7.5m News of the World readers will have gone when the NRS reveals its latest report in November.

RAJAR today released their Quarter 2 2011 radio listening results and, the good news is - it's more good news for radio.

Internet connected TVs: Revolutionary or not game-changing? Our Ipsos MediaCT experts investigate.

Trevor Sharot, from Ipsos MediaCT, looks at data fusion and the valuable insights it provides for media planning.

This latest Ipsos MediaCT white paper looks at how data fusion started, how it stumbled (but recovered), leading on to the present, and its future potential.

John Carroll, from Ipsos MediaCT, on the recent Big Tablet Debate hosted by News International and Haymarket.

In this second blog update, Tina Mermiri, from Ipsos MediaCT, looks at who connects to the internet, and why.