The new RAJAR figures released on Thursday 5th August (Q2 2010) make for interesting reading. There are more people than ever listening to the radio - a massive 46.8 million of us listen to the radio during an average week, that's 91% of the UK population aged 15 and over.
The latest set of RAJAR results published on 5th August 2010 (Q2 2010) shows that the current UK digital share of radio listening is 25%, meaning we are now half way towards the Government's target of 50% set for the switchover from analogue to digital broadcasting.
As a tidal wave of excitement and scepticism continues to build in anticipation of the iPad finally reaching UK shores, Ipsos MediaCT has investigated potential take-up among GB consumers, as well as how such technology can affect, benefit and potentially threaten traditional media consumption.
79% of Britons now think that there is more swearing on television than there was 10 years ago, while only 3% believe there is less and 13% think that the level is about the same, according to an Ipsos poll for the Daily Mail.
Big sporting events represent an incredible opportunity for advertisers to promote and build their brands. With this February's Super Bowl now on the books, which ads were winners, which ads failed to score and what are the lessons for advertisers?
It is vital for marketers and media planners to understand how the Business Elite can be effectively reached. The BE surveys exist to help them do that.
