In-house PROs are a more useful source of information to business and financial journalists than PR agencies, according to MORI's latest 'Key Audience Research' survey. This contrasts markedly with last year's findings, when business journalists found PR agencies most useful overall.
Customers are being given inadequate advice about which service to use when they send parcels at the post office according to new figures from Postwatch, the consumer watchdog for postal services. Yet, in reality, when customers complain about loss or damage, Consignia place the onus on them to choose the right service.
MORI's latest survey of IT journalists 1 casts doubt on the Government's ability to put Britain on the digital map. The majority reject the notion that Britain is a leading digital player and are sceptical that the government will be able to meet its plans in this area.
The division between agency and in-house PR staff is highlighted by the publication of MORI opinion leader research this week in PR Week (5 October 2001)