Consumers


Consumers Survey

Sir Alan Sugar - You're Hired!

The British public have voted Sir Alan Sugar as the celebrity they would like most to be on their quiz team with in an Ipsos survey conducted on behalf of Christian Aid.
Consumers Survey

The Business Impact Of Blogs

Andy Warhol said in the 1960s everyone will be famous for 15 minutes. He was of course talking about TV. David Weinberger, a famous blogger, brought Andy Warhol's assertion into the 21st Century commenting that blogging means everyone will be famous for 15 people. There has been a lot of hype about blogging in the media. This pan European research study conducted by Ipsos, in conjunction with Hotwire Communications is, we believe, the first of its kind to attempt to identify the business impact of blogging.
Consumers Survey

Lifting The Lid On The New Broadcast Generation

Ipsos survey reveals latest technology habits of the British public
Consumers Survey

Careers In Print Media: What People From Ethnic Minorities Think

Ipsos conducted research on behalf of the CRE (Commission for Racial Equality) looking at perceptions of ethnic minorities regarding careers in print media. The report is based on data from a wider study of public awareness of the CRE conducted by Ipsos on behalf of the CRE. A nationally representative survey of 511 British adults, aged 16+, was conducted between March and April 2005.
Consumers Survey

Information About Science And Technology

MORI research for NESTA (the National Endowment for Science and Technology) shows that the British public feel it important to be informed about new developments in science and technology (90%). The media (66%) and government (51%) are seen as having the main responsibility for providing information, support or advice about science to the general public, with scientists at 30%.
Consumers Survey

Amateur Radio Licensing Consultation Research

As part of its consultation on proposals to reform amateur radio licensing, Ofcom commissioned MORI to assess the views and opinions of a sample of licence holders.
Consumers Publication

Moods, Minds and Motivations

A regular newsletter from Ipsos Ideas
Consumers Publication

White Paper: Understanding brand value

The purpose of this paper is to explore these dynamic forces, in order to improve our understanding of brand value.
Consumers Survey

Attitudes To Regional Programmes

New research by MORI on behalf of Ofcom indicates that viewers in Northern Ireland, Wales and Scotland appreciate dedicated programming, and would like to continue provision for their nation on terrestrial TV. These audiences are also interested in programming which shows the rest of the UK their culture.