Consumers


Consumers Survey

Careers In Print Media: What People From Ethnic Minorities Think

Ipsos conducted research on behalf of the CRE (Commission for Racial Equality) looking at perceptions of ethnic minorities regarding careers in print media. The report is based on data from a wider study of public awareness of the CRE conducted by Ipsos on behalf of the CRE. A nationally representative survey of 511 British adults, aged 16+, was conducted between March and April 2005.
Consumers Survey

Information About Science And Technology

MORI research for NESTA (the National Endowment for Science and Technology) shows that the British public feel it important to be informed about new developments in science and technology (90%). The media (66%) and government (51%) are seen as having the main responsibility for providing information, support or advice about science to the general public, with scientists at 30%.
Consumers Survey

Amateur Radio Licensing Consultation Research

As part of its consultation on proposals to reform amateur radio licensing, Ofcom commissioned MORI to assess the views and opinions of a sample of licence holders.
Consumers Publication

Moods, Minds and Motivations

A regular newsletter from Ipsos Ideas
Consumers Publication

White Paper: Understanding brand value

The purpose of this paper is to explore these dynamic forces, in order to improve our understanding of brand value.
Consumers Survey

Attitudes To Regional Programmes

New research by MORI on behalf of Ofcom indicates that viewers in Northern Ireland, Wales and Scotland appreciate dedicated programming, and would like to continue provision for their nation on terrestrial TV. These audiences are also interested in programming which shows the rest of the UK their culture.
Consumers Survey

Attitudes To Irish Language Radio Programming

A quarter of radio listeners in Ireland (25%) listen to Irish language radio on at least an occasional basis, according to new research from MORI Ireland. The project was published by the Broadcasting Commission of Ireland and co-sponsored by the Department of Community, Rural and Gaeltacht Affairs and Foras na Gaeilge, the Irish language advocacy organisation.
Consumers Survey

Daily Mail's Dacre Is The Editors' Favourite

Britain's editors rate the Daily Mail's Paul Dacre as the 'most impressive' among their ranks, according to MORI's latest survey. Dacre was the favourite, ahead of second place Independent's Simon Kelner, in MORI's biennial rankings.
Consumers Survey

Media Coverage Of Iraq Conflict

More than four in five Britons (85%) say they are either very or fairly interested in news coverage of the current conflict with Iraq, according to new research from MORI. Most people (55%) say they trust television coverage most, compared to one in 10 (eight per cent) who trust newspaper coverage the most. A quarter (27%) say they trust each equally, and one in 20 (five per cent) say they do not trust newspaper or television coverage.