Consumption

How to grow a premium brand during a recession | Ipsos
Brands Publication

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
Music Survey

Long Term Trends: Music consumption

Long Term Trends: Music consumption
Consumers Survey

The Tablet is a game changer

John Carroll, from Ipsos MediaCT, on the recent Big Tablet Debate hosted by News International and Haymarket.
Consumers Survey

Why we connect (part 2)

In this second blog update, Tina Mermiri, from Ipsos MediaCT, looks at who connects to the internet, and why.
Consumers Survey

Why we connect

With approximately 80% of all adults in the UK accessing the internet in Q1 2011, several questions are raised regarding not only who connects, but why.
Consumers Survey

The nation's app-etite for new ways of reading

Are the British hungry for new ways of consuming newspaper and magazine content? Dawn Collis, Director at Ipsos MediaCT, analyses the latest data released by the National Readership Survey (NRS).
Consumers Publication

Tablet Ad Formats Study

Together with the IAB Ipsos MediaCT investigated which kind of advertisment got consumers most engaged on the tablet.
Consumers Survey

Smartphones on the rise - but for how long?

Last year saw a surge of activity surrounding the smartphone industry. That was in 2010 - has this changed at all in 2011?
Consumers Publication

The Road to Digital Success

What do we know today about what characterises the most effective digital advertising?
Consumers Publication

A Guide to getting the best out of your Segmentation Analyses

A good segmentation study identifies and profiles promising target markets so that you can reach them with optimal marketing mixes.
The purpose of this paper is to provide a step-by-step guide to best practice in developing meaningful and relevant segmentation solutions.
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