Consumption

How to grow a premium brand during a recession | Ipsos
Brands Publication

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
Consumers Publication

The Road to Digital Success - Summer Series

What do we know today about what characterises the most effective digital advertising?
Consumers Survey

Why newspapers and magazines should survive the digital age

In our latest MediaCT Light Bites blog, John Carroll asks, in an industry where we are led to believe that print is dying and tablets are the saviour, why has print stood the test of time?
Consumers Survey

How the Business Elite use digital

With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits.
Consumers Survey

The Answer is 7,353, what is the Question?

Ipsos MediaCT Light Bites Blog: Dawn Collis asks where the 7.5m News of the World readers will have gone when the NRS reveals its latest report in November.
Consumers Survey

RAJAR Reaches Another Record High

RAJAR today released their Quarter 2 2011 radio listening results and, the good news is - it's more good news for radio.
Food & Diet Survey

Did You Know? How Brits eat their fish & chips

Did You Know? How Brits eat their fish & chips
Consumers Publication

TV gets smart

Internet connected TVs: Revolutionary or not game-changing? Our Ipsos MediaCT experts investigate.
Consumers Publication

Data Fusion In a Nutshell

Trevor Sharot, from Ipsos MediaCT, looks at data fusion and the valuable insights it provides for media planning.
Consumers Publication

Ipsos MediaCT White Paper: Data Fusion

This latest Ipsos MediaCT white paper looks at how data fusion started, how it stumbled (but recovered), leading on to the present, and its future potential.
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