It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
The 'Christmas Effect' - the number of DAB radios bought over the festive period is indicated in the first quarter of RAJAR data each year. Quarter 1 2011 is no exception, in fact there has been a larger increase this year than in the last few Christmases.
As mobile phone technology continues to improve, the mobile phone industry also has the opportunity to strengthen the power of mobile advertising, which has gained momentum over recent years.
Cinema audiences in the UK have been enjoying a decade and a half of steady growth, peaking at 173.5 million in 2009. With its current popularity and credentials, and with the potential for 3D advertising to create even more impact in the near future, this would seem to be the right time for advertisers and planners to take cinema very seriously.
It is a common strategy for advertisers to imbue their brand with the magic of celebrity, but 2010 was a year full of cautionary tales in this area. What are the lessons for advertisers? Keith Glasspoole explains.
Recently published data from the National Readership Survey (NRS Jan-Dec 2010) tell us that three quarters of the adult 15+ population of Great Britain have accessed the internet in the past 12 months.
Data from the National Readership Survey show that, despite our gloomy views of the British economy, the country as a whole is becoming more middle class and the South of England even more so.
18.5 million adults are DAB owners, yet only an estimated 12.6 million are confirmed listeners. What are the other 6 million doing with their DAB sets?
